Brandwave

How popular isGiant in search?

In September 2026, there were an estimated 135K branded searches for Giant worldwide which is down 18.2% over the last 12 months. Giant holds 13% estimated Share of Search among gravel bike brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized30%
  2. Cannondale23.8%
  3. Cube19.4%
  4. Giant13%
  5. Santa Cruz Bicycles11.1%
  6. Scott2.6%
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Which gravel bike brands compete with Giant?

Giant against gravel bike brands worldwide, by month

Share of Search by month for Specialized, Cannondale, Cube, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedCannondaleCubeGiantSanta Cruz BicyclesScott
Oct 202528%26.1%14.3%17.5%12.4%1.6%
Nov 202530.9%25.1%13.7%16.8%12%1.5%
Dec 202529.7%24.2%13.3%19.8%11.5%1.5%
Jan 202628.3%26.9%14.7%18%10.5%1.6%
Feb 202625.8%31.3%14%17.2%10.1%1.5%
Mar 202628.4%32.3%14.5%14.5%8.4%1.9%
Apr 202629.5%28.5%15.6%15.6%9%1.7%
May 202629.9%27.7%15.1%15.1%10.6%1.7%
Jun 202629.8%27.6%15.2%15.2%10.6%1.7%
Jul 202629.7%27.5%15.1%15.1%10.7%2%
Aug 202627.6%25.6%20.9%14%9.9%1.9%
Sep 202630%23.8%19.4%13%11.1%2.6%

  1. 1.Specialized

    30%

    Held 1st. 311K estimated branded searches, -4.2% vs prior month. Share +2.4 points.

  2. 2.Cannondale

    23.8%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  3. 3.Cube

    19.4%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  4. 4.Giant

    13%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Santa Cruz Bicycles

    11.1%

    Held 5th. 115K estimated branded searches, -1% vs prior month. Share +1.2 points.

  6. 6.Scott

    2.6%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

Compare search popularity between Giant and its closest rivals

Every comparison with Giant

How has branded search demand for Giant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among gravel bike brands worldwide decreased from 17.5% to 13%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among gravel bike brands worldwide peaked at 19.8% in December 2025 and was lowest at 13% in September 2026.
  • Across the 12 months ending September 2026, Giant fell from 3rd to 4th among gravel bike brands worldwide.

How did search popularity change for gravel bike brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among gravel bike brands worldwide, from 27.6% to 30%.

  2. In September 2026, Santa Cruz Bicycles gained estimated Share of Search among gravel bike brands worldwide, from 9.9% to 11.1%.

  3. In September 2026, Scott gained estimated Share of Search among gravel bike brands worldwide, from 1.9% to 2.6%.

  4. In September 2026, Cannondale lost estimated Share of Search among gravel bike brands worldwide, from 25.6% to 23.8%.

  5. In September 2026, Cube lost estimated Share of Search among gravel bike brands worldwide, from 20.9% to 19.4%.

  6. In September 2026, Giant lost estimated Share of Search among gravel bike brands worldwide, from 14% to 13%.

Where does Giant compete?

Giant is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill bike brands4th of 66.1%Show ranking
Bicycle brands6th of 76.5%Show ranking
Bike brands5th of 68%Show ranking
Gravel bike brands4th of 613%Shown above
Electric mountain bike brands4th of 413.3%Show ranking
Road bike brands3rd of 318%Show ranking
Ebike brands3rd of 520.8%Show ranking
Mountain bike brands2nd of 421.1%Show ranking

How is Giant measured?

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giant bike

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How the Brand Demand Index is measured

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