Brandwave

Bike brands:Which are searched most?

In September 2026, Specialized was the most searched among bike brands worldwide, with an estimated 1.1M branded searches and 37.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized37.2%
  2. Merida23.1%
  3. Avanti15.5%
  4. Trek12.6%
  5. Cube6.9%
  6. Giant4.6%

Follow bike brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bike brands worldwide, by month

Share of Search by month for Specialized, Merida, Avanti, Trek, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedMeridaAvantiTrekCubeGiant
Oct 202538.7%25.1%13.7%11.2%5%6.2%
Nov 202542.4%22.5%15%10.1%4.5%5.5%
Dec 202537.9%24.6%16.4%11%4%6%
Jan 202635.9%28.2%15.4%10.3%4.6%5.6%
Feb 202635.6%28.3%15.5%10.3%4.6%5.7%
Mar 202641.2%21.7%14.5%11.9%5.3%5.3%
Apr 202641.1%20.9%14%11.5%6.3%6.3%
May 202640.4%20.3%13.6%13.6%6.1%6.1%
Jun 202644.1%19%12.7%12.7%5.7%5.7%
Jul 202641.2%21.7%14.5%11.9%5.3%5.3%
Aug 202639.1%20.7%13.8%13.8%7.5%5.1%
Sep 202637.2%23.1%15.5%12.6%6.9%4.6%

This month’s ranking, September 2026

  1. 1.Specialized

    37.2%

    Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share -1.9 points.

  2. 2.Merida

    23.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Avanti

    15.5%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Trek

    12.6%

    Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Cube

    6.9%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  6. 6.Giant

    4.6%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among bike brands worldwide?

In September 2026, Specialized was the most searched among bike brands worldwide, with an estimated 1.1M branded searches and 37.2% estimated Share of Search within this set. Merida is in 2nd place, 14.1 percentage points behind at 23.1% Share of Search.

Global bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specialized38.7% → 37.2%44.1%Jun 202635.6%Feb 20261st
Merida25.1% → 23.1%28.3%Feb 202619%Jun 20262nd
Avanti13.7% → 15.5%16.4%Dec 202512.7%Jun 20263rd
Trek11.2% → 12.6%13.8%Aug 202610.1%Nov 20254th
Cube5% → 6.9%7.5%Aug 20264%Dec 20256th → 5th
Giant6.2% → 4.6%6.3%Apr 20264.6%Sep 20265th → 6th

Each finding as a sentence

  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike brands worldwide decreased from 38.7% to 37.2%.
  • Across the 12 months ending September 2026, Merida’s estimated Share of Search among bike brands worldwide decreased from 25.1% to 23.1%.
  • Across the 12 months ending September 2026, Avanti’s estimated Share of Search among bike brands worldwide increased from 13.7% to 15.5%.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among bike brands worldwide increased from 11.2% to 12.6%.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among bike brands worldwide increased from 5% to 6.9%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among bike brands worldwide decreased from 6.2% to 4.6%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike brands worldwide peaked at 44.1% in June 2026 and was lowest at 35.6% in February 2026.
  • Across the 12 months ending September 2026, Merida’s estimated Share of Search among bike brands worldwide peaked at 28.3% in February 2026 and was lowest at 19% in June 2026.
  • Across the 12 months ending September 2026, Avanti’s estimated Share of Search among bike brands worldwide peaked at 16.4% in December 2025 and was lowest at 12.7% in June 2026.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among bike brands worldwide peaked at 13.8% in August 2026 and was lowest at 10.1% in November 2025.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among bike brands worldwide peaked at 7.5% in August 2026 and was lowest at 4% in December 2025.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among bike brands worldwide peaked at 6.3% in April 2026 and was lowest at 4.6% in September 2026.
  • Across the 12 months ending September 2026, Cube rose from 6th to 5th among bike brands worldwide.
  • Across the 12 months ending September 2026, Giant fell from 5th to 6th among bike brands worldwide.

How did search popularity change for bike brands worldwide in September 2026?

  1. In September 2026, Merida gained estimated Share of Search among bike brands worldwide, from 20.7% to 23.1%.

  2. In September 2026, Avanti gained estimated Share of Search among bike brands worldwide, from 13.8% to 15.5%.

  3. In September 2026, Specialized lost estimated Share of Search among bike brands worldwide, from 39.1% to 37.2%.

  4. In September 2026, Trek lost estimated Share of Search among bike brands worldwide, from 13.8% to 12.6%.

  5. In September 2026, Cube lost estimated Share of Search among bike brands worldwide, from 7.5% to 6.9%.

  6. Giant’s estimated Share of Search among bike brands worldwide has lost ground for 3 months in a row, from 5.7% to 4.6% in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free