Brandwave

How popular isMerida in search?

In September 2026, there were an estimated 673K branded searches for Merida worldwide which held steady over the last 12 months. Merida holds 23.1% estimated Share of Search among bike brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized37.2%
  2. Merida23.1%
  3. Avanti15.5%
  4. Trek12.6%
  5. Cube6.9%
  6. Giant4.6%
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Which bike brands compete with Merida?

Merida against bike brands worldwide, by month

Share of Search by month for Specialized, Merida, Avanti, Trek, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedMeridaAvantiTrekCubeGiant
Oct 202538.7%25.1%13.7%11.2%5%6.2%
Nov 202542.4%22.5%15%10.1%4.5%5.5%
Dec 202537.9%24.6%16.4%11%4%6%
Jan 202635.9%28.2%15.4%10.3%4.6%5.6%
Feb 202635.6%28.3%15.5%10.3%4.6%5.7%
Mar 202641.2%21.7%14.5%11.9%5.3%5.3%
Apr 202641.1%20.9%14%11.5%6.3%6.3%
May 202640.4%20.3%13.6%13.6%6.1%6.1%
Jun 202644.1%19%12.7%12.7%5.7%5.7%
Jul 202641.2%21.7%14.5%11.9%5.3%5.3%
Aug 202639.1%20.7%13.8%13.8%7.5%5.1%
Sep 202637.2%23.1%15.5%12.6%6.9%4.6%
  1. Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share -1.9 points.

  2. 2.Merida

    23.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Avanti

    15.5%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Trek

    12.6%

    Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Cube

    6.9%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  6. 6.Giant

    4.6%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between Merida and its closest rivals

How has branded search demand for Merida changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Merida worldwide held steady at 673K.
  • Across the 12 months ending September 2026, Merida’s estimated Share of Search among bike brands worldwide decreased from 25.1% to 23.1%.
  • Across the 12 months ending September 2026, Merida’s estimated Share of Search among bike brands worldwide peaked at 28.3% in February 2026 and was lowest at 19% in June 2026.

How did search popularity change for bike brands worldwide in September 2026?

  1. In September 2026, Merida gained estimated Share of Search among bike brands worldwide, from 20.7% to 23.1%.

  2. In September 2026, Avanti gained estimated Share of Search among bike brands worldwide, from 13.8% to 15.5%.

  3. In September 2026, Specialized lost estimated Share of Search among bike brands worldwide, from 39.1% to 37.2%.

  4. In September 2026, Trek lost estimated Share of Search among bike brands worldwide, from 13.8% to 12.6%.

  5. In September 2026, Cube lost estimated Share of Search among bike brands worldwide, from 7.5% to 6.9%.

  6. Giant’s estimated Share of Search among bike brands worldwide has lost ground for 3 months in a row, from 5.7% to 4.6% in September 2026.

Where does Merida compete?

Merida is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike brands2nd of 623.1%Shown above
Bicycle brands2nd of 723.7%Show ranking

How is Merida measured?

Brandwave collects information about searches that people make online using Merida’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • merida

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How the Brand Demand Index is measured

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Is Merida your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.