Brandwave

Gravel bike brands:Which are searched most?

In September 2026, Specialized was the most searched among gravel bike brands worldwide, with an estimated 311K branded searches and 30% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized30%
  2. Cannondale23.8%
  3. Cube19.4%
  4. Giant13%
  5. Santa Cruz Bicycles11.1%
  6. Scott2.6%

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Share of SearchLeaderboard

Compare the gravel bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gravel bike brands worldwide, by month

Share of Search by month for Specialized, Cannondale, Cube, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedCannondaleCubeGiantSanta Cruz BicyclesScott
Oct 202528%26.1%14.3%17.5%12.4%1.6%
Nov 202530.9%25.1%13.7%16.8%12%1.5%
Dec 202529.7%24.2%13.3%19.8%11.5%1.5%
Jan 202628.3%26.9%14.7%18%10.5%1.6%
Feb 202625.8%31.3%14%17.2%10.1%1.5%
Mar 202628.4%32.3%14.5%14.5%8.4%1.9%
Apr 202629.5%28.5%15.6%15.6%9%1.7%
May 202629.9%27.7%15.1%15.1%10.6%1.7%
Jun 202629.8%27.6%15.2%15.2%10.6%1.7%
Jul 202629.7%27.5%15.1%15.1%10.7%2%
Aug 202627.6%25.6%20.9%14%9.9%1.9%
Sep 202630%23.8%19.4%13%11.1%2.6%

This month’s ranking, September 2026

  1. 1.Specialized

    30%

    Held 1st. 311K estimated branded searches, -4.2% vs prior month. Share +2.4 points.

  2. 2.Cannondale

    23.8%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  3. 3.Cube

    19.4%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  4. 4.Giant

    13%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Santa Cruz Bicycles

    11.1%

    Held 5th. 115K estimated branded searches, -1% vs prior month. Share +1.2 points.

  6. 6.Scott

    2.6%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among gravel bike brands worldwide?

In September 2026, Specialized was the most searched among gravel bike brands worldwide, with an estimated 311K branded searches and 30% estimated Share of Search within this set. Cannondale is in 2nd place, 6.3 percentage points behind at 23.8% Share of Search.

Global gravel bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specialized28% → 30%30.9%Nov 202525.8%Feb 20261st
Cannondale26.1% → 23.8%32.3%Mar 202623.8%Sep 20262nd
Cube14.3% → 19.4%20.9%Aug 202613.3%Dec 20254th → 3rd
Giant17.5% → 13%19.8%Dec 202513%Sep 20263rd → 4th
Santa Cruz Bicycles12.4% → 11.1%12.4%Oct 20258.4%Mar 20265th
Scott1.6% → 2.6%2.6%Sep 20261.5%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among gravel bike brands worldwide increased from 28% to 30%.
  • Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among gravel bike brands worldwide decreased from 26.1% to 23.8%.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among gravel bike brands worldwide increased from 14.3% to 19.4%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among gravel bike brands worldwide decreased from 17.5% to 13%.
  • Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among gravel bike brands worldwide decreased from 12.4% to 11.1%.
  • Across the 12 months ending September 2026, Scott’s estimated Share of Search among gravel bike brands worldwide increased from 1.6% to 2.6%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among gravel bike brands worldwide peaked at 30.9% in November 2025 and was lowest at 25.8% in February 2026.
  • Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among gravel bike brands worldwide peaked at 32.3% in March 2026 and was lowest at 23.8% in September 2026.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among gravel bike brands worldwide peaked at 20.9% in August 2026 and was lowest at 13.3% in December 2025.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among gravel bike brands worldwide peaked at 19.8% in December 2025 and was lowest at 13% in September 2026.
  • Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among gravel bike brands worldwide peaked at 12.4% in October 2025 and was lowest at 8.4% in March 2026.
  • Across the 12 months ending September 2026, Scott’s estimated Share of Search among gravel bike brands worldwide peaked at 2.6% in September 2026 and was lowest at 1.5% in December 2025.
  • Across the 12 months ending September 2026, Cube rose from 4th to 3rd among gravel bike brands worldwide.
  • Across the 12 months ending September 2026, Giant fell from 3rd to 4th among gravel bike brands worldwide.

How did search popularity change for gravel bike brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among gravel bike brands worldwide, from 27.6% to 30%.

  2. In September 2026, Santa Cruz Bicycles gained estimated Share of Search among gravel bike brands worldwide, from 9.9% to 11.1%.

  3. In September 2026, Scott gained estimated Share of Search among gravel bike brands worldwide, from 1.9% to 2.6%.

  4. In September 2026, Cannondale lost estimated Share of Search among gravel bike brands worldwide, from 25.6% to 23.8%.

  5. In September 2026, Cube lost estimated Share of Search among gravel bike brands worldwide, from 20.9% to 19.4%.

  6. In September 2026, Giant lost estimated Share of Search among gravel bike brands worldwide, from 14% to 13%.

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