How popular isSanta Cruz Bicycles in search?
In September 2026, there were an estimated 115K branded searches for Santa Cruz Bicycles worldwide which held steady over the last 12 months. Santa Cruz Bicycles holds 11.1% estimated Share of Search among gravel bike brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized30%
Cannondale23.8%
Cube19.4%Giant13%
Santa Cruz Bicycles11.1%
Scott2.6%
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Which gravel bike brands compete with Santa Cruz Bicycles?
Share of Search by month for Specialized, Cannondale, Cube, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Cannondale | Cube | Giant | Santa Cruz Bicycles | Scott |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 26.1% | 14.3% | 17.5% | 12.4% | 1.6% |
| Nov 2025 | 30.9% | 25.1% | 13.7% | 16.8% | 12% | 1.5% |
| Dec 2025 | 29.7% | 24.2% | 13.3% | 19.8% | 11.5% | 1.5% |
| Jan 2026 | 28.3% | 26.9% | 14.7% | 18% | 10.5% | 1.6% |
| Feb 2026 | 25.8% | 31.3% | 14% | 17.2% | 10.1% | 1.5% |
| Mar 2026 | 28.4% | 32.3% | 14.5% | 14.5% | 8.4% | 1.9% |
| Apr 2026 | 29.5% | 28.5% | 15.6% | 15.6% | 9% | 1.7% |
| May 2026 | 29.9% | 27.7% | 15.1% | 15.1% | 10.6% | 1.7% |
| Jun 2026 | 29.8% | 27.6% | 15.2% | 15.2% | 10.6% | 1.7% |
| Jul 2026 | 29.7% | 27.5% | 15.1% | 15.1% | 10.7% | 2% |
| Aug 2026 | 27.6% | 25.6% | 20.9% | 14% | 9.9% | 1.9% |
| Sep 2026 | 30% | 23.8% | 19.4% | 13% | 11.1% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 311K | -4.2% | +2.4 points | |
| 2, held 2nd | 23.8% | 246K | -18.3% | -1.9 points | |
| 3, held 3rd | 19.4% | 201K | -18.3% | -1.5 points | |
| 4, held 4th | 13% | 135K | -18.2% | -1 points | |
| 5, held 5th | 11.1% | 115K | -1% | +1.2 points | |
| 6, held 6th | 2.6% | 27.1K | +22.1% | +0.7 points |
30%
Held 1st. 311K estimated branded searches, -4.2% vs prior month. Share +2.4 points.
23.8%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.9 points.
3.
Cube19.4%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.
4.
13%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1 points.
11.1%
Held 5th. 115K estimated branded searches, -1% vs prior month. Share +1.2 points.
6.
Scott2.6%
Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.
Compare search popularity between Santa Cruz Bicycles and its closest rivals
- Santa Cruz Bicycles vs Cannondale: compare search popularity
- Santa Cruz Bicycles vs Cube: compare search popularity
- Santa Cruz Bicycles vs Scott: compare search popularity
- Compare Santa Cruz Bicycles with any brand
Every comparison with Santa Cruz Bicycles
7 comparisons
How has branded search demand for Santa Cruz Bicycles changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz Bicycles worldwide held steady, from 117K to 115K.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among gravel bike brands worldwide decreased from 12.4% to 11.1%.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among gravel bike brands worldwide peaked at 12.4% in October 2025 and was lowest at 8.4% in March 2026.
How did search popularity change for gravel bike brands worldwide in September 2026?
6 changes
In September 2026, Specialized gained estimated Share of Search among gravel bike brands worldwide, from 27.6% to 30%.
In September 2026, Santa Cruz Bicycles gained estimated Share of Search among gravel bike brands worldwide, from 9.9% to 11.1%.
In September 2026, Scott gained estimated Share of Search among gravel bike brands worldwide, from 1.9% to 2.6%.
In September 2026, Cannondale lost estimated Share of Search among gravel bike brands worldwide, from 25.6% to 23.8%.
In September 2026, Cube lost estimated Share of Search among gravel bike brands worldwide, from 20.9% to 19.4%.
In September 2026, Giant lost estimated Share of Search among gravel bike brands worldwide, from 14% to 13%.
Where does Santa Cruz Bicycles compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Downhill bike brands | 5th of 6 | 5.2% | Show ranking |
| Gravel bike brands | 5th of 6 | 11.1% | Shown above |
| Mountain bike brands | 3rd of 4 | 18% | Show ranking |
How is Santa Cruz Bicycles measured?
Brandwave collects information about searches that people make online using Santa Cruz Bicycles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- santa cruz bicycles
- santa cruz bikes
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