Brandwave

How popular isYeti Cycles?

In September 2026, people searched for Yeti Cycles by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.6% of all global mountain bike brand searches, placing Yeti Cycles sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about mountain bike brands, Yeti Cycles appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Yeti Cycles is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. CanyonShare of searches 33%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. TrekShare of searches 33%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GiantShare of searches 12.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Santa CruzShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Yeti CyclesShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top mountain bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yeti Cycles was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yeti Cycles is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trek1st
  2. Specialized2nd
  3. Santa Cruz3rd
  4. Giant4th
  5. Canyon5th
  6. Yeti Cycles6th
  7. Scott7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Santa Cruz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yeti Cycles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mountain bike brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mountain bike brands compete with Yeti Cycles?

Yeti Cycles against mountain bike brands worldwide, by month

Share of searches by month for Canyon, Trek, Giant, Santa Cruz, Specialized, Yeti Cycles. The figures are in the table below the chart.

View monthly share of searches table
MonthCanyonTrekGiantSanta CruzSpecializedYeti CyclesScott
Oct 202529.4%29.4%16.1%11.4%7.2%4.8%1.8%
Nov 202529.2%29.2%16%11.4%7.2%4.8%2.2%
Dec 202525.9%31.7%17.4%10.1%8.7%4.3%1.9%
Jan 202630.2%30.2%16.6%9.6%7.4%4.1%1.8%
Feb 202626.1%32%17.5%10.3%7.8%4.3%1.9%
Mar 202632.5%32.5%14.6%8.5%6.5%3.6%2%
Apr 202629.7%29.7%16.2%9.4%10%3.3%1.8%
May 202631.8%31.8%14.2%9.9%7.1%3.5%1.6%
Jun 202631.7%31.7%14.2%9.9%7.1%3.5%1.9%
Jul 202631.4%31.4%14.1%9.9%7%4.2%1.9%
Aug 202629.3%35.9%13.2%9.3%6.6%3.9%1.8%
Sep 202633%33%12.1%10.3%6.1%3.6%2%

  1. 1.Canyon

    33%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.Trek

    33%

    Moved from 1st to 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Giant

    12.1%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Santa Cruz

    10.3%

    Held 4th. 115K estimated branded searches, -1% vs prior month. Share +1 points.

  5. 5.Specialized

    6.1%

    Held 5th. 67.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Yeti Cycles

    3.6%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Scott

    2%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Yeti Cycles and its closest rivals

Every comparison with Yeti Cycles

6 comparisons

How has branded search demand for Yeti Cycles changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yeti Cycles worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Yeti Cycles’ share of searches among mountain bike brands worldwide decreased from 4.8% to 3.6%.
  • Across the 12 months ending September 2026, Yeti Cycles’ share of searches among mountain bike brands worldwide peaked at 4.8% in October 2025 and was lowest at 3.3% in April 2026.

How did search popularity change for mountain bike brands worldwide in September 2026?

6 changes

  1. In September 2026, Canyon overtook Trek to become the leader among mountain bike brands worldwide, with 33% of the searches.

  2. In September 2026, Santa Cruz gained share of searches among mountain bike brands worldwide, from 9.3% to 10.3%.

  3. In September 2026, Trek lost share of searches among mountain bike brands worldwide, from 35.9% to 33%.

  4. In September 2026, Giant lost share of searches among mountain bike brands worldwide, from 13.2% to 12.1%.

  5. In September 2026, Specialized lost share of searches among mountain bike brands worldwide, from 6.6% to 6.1%.

  6. Estimated monthly branded searches for Scott worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Yeti Cycles’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yeti Cycles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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