How popular isTrek in search?
In September 2026, there were an estimated 368K branded searches for Trek worldwide which is up 22.3% over the last 12 months. Trek holds 57.4% estimated Share of Search among mountain bike brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Trek57.4%Giant21.1%
Santa Cruz Bicycles18%
Scott3.5%
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Which mountain bike brands compete with Trek?
Share of Search by month for Trek, Giant, Santa Cruz Bicycles, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Giant | Santa Cruz Bicycles | Scott |
|---|---|---|---|---|
| Oct 2025 | 50.1% | 27.5% | 19.4% | 3% |
| Nov 2025 | 49.7% | 27.3% | 19.4% | 3.7% |
| Dec 2025 | 51.9% | 28.5% | 16.5% | 3.1% |
| Jan 2026 | 51.9% | 28.5% | 16.5% | 3.1% |
| Feb 2026 | 51.8% | 28.4% | 16.7% | 3.1% |
| Mar 2026 | 56.5% | 25.3% | 14.7% | 3.4% |
| Apr 2026 | 52% | 28.4% | 16.5% | 3.1% |
| May 2026 | 55.3% | 24.7% | 17.3% | 2.7% |
| Jun 2026 | 54.9% | 24.6% | 17.2% | 3.3% |
| Jul 2026 | 54.8% | 24.6% | 17.4% | 3.3% |
| Aug 2026 | 59.7% | 21.9% | 15.5% | 2.9% |
| Sep 2026 | 57.4% | 21.1% | 18% | 3.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 368K | -18.2% | -2.3 points | |
| 2, held 2nd | 21.1% | 135K | -18.2% | -0.8 points | |
| 3, held 3rd | 18% | 115K | -1% | +2.5 points | |
| 4, held 4th | 3.5% | 22.2K | 0% | +0.5 points |
1.
Trek57.4%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
2.
21.1%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
18%
Held 3rd. 115K estimated branded searches, -1% vs prior month. Share +2.5 points.
4.
Scott3.5%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
Compare search popularity between Trek and its closest rivals
Every comparison with Trek
9 comparisons
How has branded search demand for Trek changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trek worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among mountain bike brands worldwide increased from 50.1% to 57.4%.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among mountain bike brands worldwide peaked at 59.7% in August 2026 and was lowest at 49.7% in November 2025.
How did search popularity change for mountain bike brands worldwide in September 2026?
4 changes
In September 2026, Santa Cruz Bicycles gained estimated Share of Search among mountain bike brands worldwide, from 15.5% to 18%.
In September 2026, Scott gained estimated Share of Search among mountain bike brands worldwide, from 2.9% to 3.5%.
In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 59.7% to 57.4%.
In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 21.9% to 21.1%.
Where does Trek compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bicycle brands | 2nd of 7 | 17.8% | Show ranking |
| Bike brands | 2nd of 6 | 21.8% | Show ranking |
| Electric mountain bike brands | 1st of 4 | 36.3% | Show ranking |
| Road bike brands | 1st of 3 | 49.1% | Show ranking |
| Mountain bike brands | 1st of 4 | 57.4% | Shown above |
How is Trek measured?
Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- trek bike
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Is Trek your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.