Orbea vs Trek:Which is more popular?
In September 2026, Trek had more branded searches than Orbea among electric mountain bike brands worldwide. Trek had about 368,000 branded searches, while Orbea had 246,000. Trek made up 22.6% of all electric mountain bike brand searches we track, and Orbea accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about electric mountain bike brands, Orbea and Trek each appeared in three of the four answers. Trek was mentioned before Orbea in every answer that named either.
Who do people search for more?
Trek, about 50% more searches than Orbea
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Trek, named ahead of Orbea in 3 of 3 answers
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Top electric mountain bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Orbea and Trek were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Trek was listed before Orbea in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Aventon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Trek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Orbea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Canyon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Giant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electric mountain bike brands
4 answers
Asked ChatGPT
“Which electric mountain bike brand should I buy?”
Asked ChatGPT
“What are the best electric mountain bike brands?”
Asked ChatGPT
“What's the best electric mountain bike brand for off-road trails?”
Searched Google, AI Overview
“best electric mountain bike”
Searched Google, AI Overview
“full suspension ebike”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Orbea or Trek more popular in search?
This chart shows how often people search Google for Orbea and Trek by name. Each line represents a brand's share of searches for all seven electric mountain bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Trek, Orbea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canyon | Trek | Specialized | Orbea | Cube | Giant | Aventon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 21.3% | 15.2% | 17.4% | 9.6% | 11.7% | 3.5% |
| Nov 2025 | 20.9% | 20.9% | 16.8% | 17.1% | 9.3% | 11.5% | 3.4% |
| Dec 2025 | 19.3% | 23.7% | 15.6% | 15.9% | 8.7% | 13% | 3.9% |
| Jan 2026 | 21.7% | 21.7% | 14.3% | 17.7% | 9.7% | 11.9% | 2.9% |
| Feb 2026 | 18.5% | 22.6% | 14.9% | 18.5% | 10.1% | 12.4% | 3% |
| Mar 2026 | 22.7% | 22.7% | 15.4% | 15.2% | 10.2% | 10.2% | 3.7% |
| Apr 2026 | 20.2% | 20.2% | 16.8% | 16.5% | 11% | 11% | 4.1% |
| May 2026 | 22.7% | 22.7% | 15.5% | 15.2% | 10.1% | 10.1% | 3.7% |
| Jun 2026 | 21.8% | 21.8% | 14.8% | 17.8% | 9.8% | 9.8% | 4.4% |
| Jul 2026 | 21.9% | 21.9% | 14.9% | 17.9% | 9.8% | 9.8% | 3.6% |
| Aug 2026 | 20% | 24.4% | 13.6% | 16.3% | 13.4% | 9% | 3.3% |
| Sep 2026 | 22.6% | 22.6% | 15.4% | 15.1% | 12.3% | 8.3% | 3.7% |
How has the Orbea and Trek comparison changed over the last 12 months?
3 findings
- Trek was ahead of Orbea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Orbea’s share of searches among electric mountain bike brands worldwide moved from 17.4% to 15.1%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Trek’s share of searches among electric mountain bike brands worldwide moved from 21.3% to 22.6%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for electric mountain bike brands worldwide in September 2026?
4 changes
In September 2026, Canyon overtook Trek to become the leader among electric mountain bike brands worldwide, with 22.6% of the searches.
In September 2026, Specialized overtook Orbea to rank 3rd among electric mountain bike brands worldwide, with 15.4% of the searches.
In September 2026, Trek lost share of searches among electric mountain bike brands worldwide, from 24.4% to 22.6%.
In September 2026, Orbea lost share of searches among electric mountain bike brands worldwide, from 16.3% to 15.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Orbea’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electric mountain bike brands
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