Canyon vs Specialized:Which is searched more?
In September 2026, Canyon had more branded searches than Specialized among electric mountain bike brands worldwide. Canyon had about 368,000 branded searches, while Specialized had 251,000. Canyon made up 22.6% of all electric mountain bike brand searches we track, and Specialized accounted for 15.4%. These are worldwide searches for English-language branded terms.
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Is Canyon or Specialized more popular in search?
Compare the electric mountain bike brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Canyon, Specialized. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canyon | Trek | Specialized | Orbea | Cube | Giant | Aventon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 21.3% | 15.2% | 17.4% | 9.6% | 11.7% | 3.5% |
| Nov 2025 | 20.9% | 20.9% | 16.8% | 17.1% | 9.3% | 11.5% | 3.4% |
| Dec 2025 | 19.3% | 23.7% | 15.6% | 15.9% | 8.7% | 13% | 3.9% |
| Jan 2026 | 21.7% | 21.7% | 14.3% | 17.7% | 9.7% | 11.9% | 2.9% |
| Feb 2026 | 18.5% | 22.6% | 14.9% | 18.5% | 10.1% | 12.4% | 3% |
| Mar 2026 | 22.7% | 22.7% | 15.4% | 15.2% | 10.2% | 10.2% | 3.7% |
| Apr 2026 | 20.2% | 20.2% | 16.8% | 16.5% | 11% | 11% | 4.1% |
| May 2026 | 22.7% | 22.7% | 15.5% | 15.2% | 10.1% | 10.1% | 3.7% |
| Jun 2026 | 21.8% | 21.8% | 14.8% | 17.8% | 9.8% | 9.8% | 4.4% |
| Jul 2026 | 21.9% | 21.9% | 14.9% | 17.9% | 9.8% | 9.8% | 3.6% |
| Aug 2026 | 20% | 24.4% | 13.6% | 16.3% | 13.4% | 9% | 3.3% |
| Sep 2026 | 22.6% | 22.6% | 15.4% | 15.1% | 12.3% | 8.3% | 3.7% |
How has the Canyon and Specialized comparison changed over the last 12 months?
3 findings
- Canyon was ahead of Specialized in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canyon’s share of searches among electric mountain bike brands worldwide moved from 21.3% to 22.6%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Specialized’s share of searches among electric mountain bike brands worldwide moved from 15.2% to 15.4%, and its estimated monthly branded searches moved from 215K to 251K.
How did search popularity change for electric mountain bike brands worldwide in September 2026?
2 changes
In September 2026, Canyon overtook Trek to become the leader among electric mountain bike brands worldwide, with 22.6% of the searches.
In September 2026, Specialized overtook Orbea to rank 3rd among electric mountain bike brands worldwide, with 15.4% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Canyon’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canyon
1 branded search term
- canyon bikes
Specialized
2 branded search terms
- specialized bike
- specialized ebike
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