Specialized vs Trek:Which is searched more?
In September 2026, Trek had more branded searches than Specialized among electric mountain bike brands worldwide. Trek was estimated to have 368K branded searches compared to Specialized’s 311K, and held a 36.3% Share of Search versus Specialized’s 30.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Specialized or Trek?
Compare the electric mountain bike brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trek, Specialized. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Cube | Giant |
|---|---|---|---|---|
| Oct 2025 | 34.8% | 30.5% | 15.6% | 19.1% |
| Nov 2025 | 33.3% | 33.5% | 14.9% | 18.3% |
| Dec 2025 | 36.5% | 30.1% | 13.4% | 20% |
| Jan 2026 | 35% | 30.1% | 15.7% | 19.2% |
| Feb 2026 | 35.5% | 29.2% | 15.9% | 19.5% |
| Mar 2026 | 36% | 31.7% | 16.1% | 16.1% |
| Apr 2026 | 32% | 33.1% | 17.5% | 17.5% |
| May 2026 | 36% | 31.8% | 16.1% | 16.1% |
| Jun 2026 | 36% | 31.7% | 16.1% | 16.1% |
| Jul 2026 | 36% | 31.7% | 16.1% | 16.1% |
| Aug 2026 | 38% | 27.4% | 20.8% | 13.9% |
| Sep 2026 | 36.3% | 30.6% | 19.8% | 13.3% |
How has the Specialized and Trek comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Specialized took it in November 2025, Trek took it in December 2025, Specialized took it in April 2026, Trek took it in May 2026.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among electric mountain bike brands worldwide moved from 30.5% to 30.6%, and its estimated monthly branded searches moved from 264K to 311K.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among electric mountain bike brands worldwide moved from 34.8% to 36.3%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for electric mountain bike brands worldwide in September 2026?
2 changes
In September 2026, Specialized gained estimated Share of Search among electric mountain bike brands worldwide, from 27.4% to 30.6%.
In September 2026, Trek lost estimated Share of Search among electric mountain bike brands worldwide, from 38% to 36.3%.
Other head-to-heads among electric mountain bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Specialized’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Specialized
4 branded search terms
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
- specialized ebike
Trek
1 branded search term
- trek bike
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