Brandwave

How popular isOrbea?

In September 2026, people searched for Orbea by name about 246,000 times worldwide, about the same as the previous year. These searches made up 15.1% of all global electric mountain bike brand searches, placing Orbea fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about electric mountain bike brands, Orbea appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Orbea is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. CanyonShare of searches 22.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  2. TrekShare of searches 22.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. SpecializedShare of searches 15.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. OrbeaShare of searches 15.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. CubeShare of searches 12.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top electric mountain bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Orbea was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Orbea is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Trek2nd
  3. Orbea3rd
  4. Aventon4th
  5. Giant5th
  6. Canyon6th
  7. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aventon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Orbea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Canyon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Giant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electric mountain bike brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which electric mountain bike brands compete with Orbea?

Orbea against electric mountain bike brands worldwide, by month

Share of searches by month for Canyon, Trek, Specialized, Orbea, Cube, Giant, Aventon. The figures are in the table below the chart.

View monthly share of searches table
MonthCanyonTrekSpecializedOrbeaCubeGiantAventon
Oct 202521.3%21.3%15.2%17.4%9.6%11.7%3.5%
Nov 202520.9%20.9%16.8%17.1%9.3%11.5%3.4%
Dec 202519.3%23.7%15.6%15.9%8.7%13%3.9%
Jan 202621.7%21.7%14.3%17.7%9.7%11.9%2.9%
Feb 202618.5%22.6%14.9%18.5%10.1%12.4%3%
Mar 202622.7%22.7%15.4%15.2%10.2%10.2%3.7%
Apr 202620.2%20.2%16.8%16.5%11%11%4.1%
May 202622.7%22.7%15.5%15.2%10.1%10.1%3.7%
Jun 202621.8%21.8%14.8%17.8%9.8%9.8%4.4%
Jul 202621.9%21.9%14.9%17.9%9.8%9.8%3.6%
Aug 202620%24.4%13.6%16.3%13.4%9%3.3%
Sep 202622.6%22.6%15.4%15.1%12.3%8.3%3.7%

  1. 1.Canyon

    22.6%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Trek

    22.6%

    Moved from 1st to 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.Specialized

    15.4%

    Moved from 4th to 3rd. 251K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Orbea

    15.1%

    Moved from 3rd to 4th. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.Cube

    12.3%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -1 points.

  6. 6.Giant

    8.3%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Aventon

    3.7%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Orbea and its closest rivals

Every comparison with Orbea

6 comparisons

How has branded search demand for Orbea changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Orbea worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Orbea’s share of searches among electric mountain bike brands worldwide decreased from 17.4% to 15.1%.
  • Across the 12 months ending September 2026, Orbea’s share of searches among electric mountain bike brands worldwide peaked at 18.5% in February 2026 and was lowest at 15.1% in September 2026.
  • Across the 12 months ending September 2026, Orbea fell from 3rd to 4th among electric mountain bike brands worldwide.

How did search popularity change for electric mountain bike brands worldwide in September 2026?

6 changes

  1. In September 2026, Canyon overtook Trek to become the leader among electric mountain bike brands worldwide, with 22.6% of the searches.

  2. In September 2026, Specialized overtook Orbea to rank 3rd among electric mountain bike brands worldwide, with 15.4% of the searches.

  3. In September 2026, Trek lost share of searches among electric mountain bike brands worldwide, from 24.4% to 22.6%.

  4. In September 2026, Orbea lost share of searches among electric mountain bike brands worldwide, from 16.3% to 15.1%.

  5. In September 2026, Cube lost share of searches among electric mountain bike brands worldwide, from 13.4% to 12.3%.

  6. In September 2026, Giant lost share of searches among electric mountain bike brands worldwide, from 9% to 8.3%.

How are Orbea’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Orbea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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