Cube vs Orbea:Which is more popular?
In September 2026, Orbea had more branded searches than Cube among electric mountain bike brands worldwide. Orbea had about 246,000 branded searches, while Cube had 201,000. Orbea made up 15.1% of all electric mountain bike brand searches we track, and Cube accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about electric mountain bike brands, Orbea appeared in three of the four answers and Cube in none.
Who do people search for more?
Orbea, about 22% more searches than Cube
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Top electric mountain bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Orbea was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Cube did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Aventon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trek3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Orbea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Canyon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Giant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electric mountain bike brands
4 answers
Asked ChatGPT
“Which electric mountain bike brand should I buy?”
Asked ChatGPT
“What are the best electric mountain bike brands?”
Asked ChatGPT
“What's the best electric mountain bike brand for off-road trails?”
Searched Google, AI Overview
“best electric mountain bike”
Searched Google, AI Overview
“full suspension ebike”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cube or Orbea more popular in search?
This chart shows how often people search Google for Cube and Orbea by name. Each line represents a brand's share of searches for all seven electric mountain bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Orbea, Cube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canyon | Trek | Specialized | Orbea | Cube | Giant | Aventon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 21.3% | 15.2% | 17.4% | 9.6% | 11.7% | 3.5% |
| Nov 2025 | 20.9% | 20.9% | 16.8% | 17.1% | 9.3% | 11.5% | 3.4% |
| Dec 2025 | 19.3% | 23.7% | 15.6% | 15.9% | 8.7% | 13% | 3.9% |
| Jan 2026 | 21.7% | 21.7% | 14.3% | 17.7% | 9.7% | 11.9% | 2.9% |
| Feb 2026 | 18.5% | 22.6% | 14.9% | 18.5% | 10.1% | 12.4% | 3% |
| Mar 2026 | 22.7% | 22.7% | 15.4% | 15.2% | 10.2% | 10.2% | 3.7% |
| Apr 2026 | 20.2% | 20.2% | 16.8% | 16.5% | 11% | 11% | 4.1% |
| May 2026 | 22.7% | 22.7% | 15.5% | 15.2% | 10.1% | 10.1% | 3.7% |
| Jun 2026 | 21.8% | 21.8% | 14.8% | 17.8% | 9.8% | 9.8% | 4.4% |
| Jul 2026 | 21.9% | 21.9% | 14.9% | 17.9% | 9.8% | 9.8% | 3.6% |
| Aug 2026 | 20% | 24.4% | 13.6% | 16.3% | 13.4% | 9% | 3.3% |
| Sep 2026 | 22.6% | 22.6% | 15.4% | 15.1% | 12.3% | 8.3% | 3.7% |
How has the Cube and Orbea comparison changed over the last 12 months?
3 findings
- Orbea was ahead of Cube in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cube’s share of searches among electric mountain bike brands worldwide moved from 9.6% to 12.3%, and its estimated monthly branded searches moved from 135K to 201K.
- Across the 12 months ending September 2026, Orbea’s share of searches among electric mountain bike brands worldwide moved from 17.4% to 15.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for electric mountain bike brands worldwide in September 2026?
3 changes
In September 2026, Specialized overtook Orbea to rank 3rd among electric mountain bike brands worldwide, with 15.4% of the searches.
In September 2026, Orbea lost share of searches among electric mountain bike brands worldwide, from 16.3% to 15.1%.
In September 2026, Cube lost share of searches among electric mountain bike brands worldwide, from 13.4% to 12.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cube’s and Orbea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electric mountain bike brands
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