How popular isCube in search?
In September 2026, there were an estimated 201K branded searches for Cube worldwide which is up 48.9% over the last 12 months. Cube holds 19.8% estimated Share of Search among electric mountain bike brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Trek36.3%Specialized30.6%
Cube19.8%Giant13.3%
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Which electric mountain bike brands compete with Cube?
Share of Search by month for Trek, Specialized, Cube, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Cube | Giant |
|---|---|---|---|---|
| Oct 2025 | 34.8% | 30.5% | 15.6% | 19.1% |
| Nov 2025 | 33.3% | 33.5% | 14.9% | 18.3% |
| Dec 2025 | 36.5% | 30.1% | 13.4% | 20% |
| Jan 2026 | 35% | 30.1% | 15.7% | 19.2% |
| Feb 2026 | 35.5% | 29.2% | 15.9% | 19.5% |
| Mar 2026 | 36% | 31.7% | 16.1% | 16.1% |
| Apr 2026 | 32% | 33.1% | 17.5% | 17.5% |
| May 2026 | 36% | 31.8% | 16.1% | 16.1% |
| Jun 2026 | 36% | 31.7% | 16.1% | 16.1% |
| Jul 2026 | 36% | 31.7% | 16.1% | 16.1% |
| Aug 2026 | 38% | 27.4% | 20.8% | 13.9% |
| Sep 2026 | 36.3% | 30.6% | 19.8% | 13.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.3% | 368K | -18.2% | -1.7 points | |
| 2, held 2nd | 30.6% | 311K | -4.2% | +3.3 points | |
| 3, held 3rd | 19.8% | 201K | -18.3% | -0.9 points | |
| 4, held 4th | 13.3% | 135K | -18.2% | -0.6 points |
1.
Trek36.3%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
30.6%
Held 2nd. 311K estimated branded searches, -4.2% vs prior month. Share +3.3 points.
3.
Cube19.8%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
4.
13.3%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
Compare search popularity between Cube and its closest rivals
How has branded search demand for Cube changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cube worldwide rose from 135K to 201K.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among electric mountain bike brands worldwide increased from 15.6% to 19.8%.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among electric mountain bike brands worldwide peaked at 20.8% in August 2026 and was lowest at 13.4% in December 2025.
- Across the 12 months ending September 2026, Cube rose from 4th to 3rd among electric mountain bike brands worldwide.
How did search popularity change for electric mountain bike brands worldwide in September 2026?
4 changes
In September 2026, Specialized gained estimated Share of Search among electric mountain bike brands worldwide, from 27.4% to 30.6%.
In September 2026, Trek lost estimated Share of Search among electric mountain bike brands worldwide, from 38% to 36.3%.
In September 2026, Cube lost estimated Share of Search among electric mountain bike brands worldwide, from 20.8% to 19.8%.
In September 2026, Giant lost estimated Share of Search among electric mountain bike brands worldwide, from 13.9% to 13.3%.
Where does Cube compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Downhill bike brands | 3rd of 6 | 9.1% | Show ranking |
| Bicycle brands | 5th of 7 | 9.7% | Show ranking |
| Bike brands | 4th of 6 | 11.9% | Show ranking |
| Gravel bike brands | 3rd of 6 | 19.4% | Show ranking |
| Electric mountain bike brands | 3rd of 4 | 19.8% | Shown above |
| Ebike brands | 2nd of 5 | 31% | Show ranking |
How is Cube measured?
Brandwave collects information about searches that people make online using Cube’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cube bike
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Is Cube your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.