Brandwave

How popular isCube in search?

In September 2026, there were an estimated 201K branded searches for Cube worldwide which is up 48.9% over the last 12 months. Cube holds 4% estimated Share of Search among gravel Bike brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Santa Cruz66.7%
  2. Specialized21.3%
  3. Cannondale4.8%
  4. Cube4%
  5. Giant2.7%
  6. Ghost0.36%
  7. Scott0.13%
  8. Budget0.02%
Cube website (opens in a new tab)

Follow Cube and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which gravel Bike brands compete with Cube?

Cube against gravel Bike brands worldwide, by month

Share of Search by month for Santa Cruz, Specialized, Cannondale, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSanta CruzSpecializedCannondaleCubeGiantGhostScottBudget
Oct 202554.3%29.4%7%3.8%4.7%0.66%0.19%0.02%
Nov 202551%33.6%6.5%3.6%4.4%0.68%0.18%0.03%
Dec 202555.4%29.9%5.8%3.2%4.8%0.73%0.19%0.03%
Jan 202663.3%23.6%5.5%3%3.7%0.61%0.18%0.02%
Feb 202657.8%26.1%7.6%3.4%4.2%0.7%0.2%0.03%
Mar 202648.5%32.7%9.4%4.2%4.2%0.62%0.17%0.03%
Apr 202652.2%29.8%8.3%4.5%4.5%0.55%0.15%0.02%
May 202651.8%30.1%8.3%4.5%4.5%0.55%0.12%0.08%
Jun 202654.2%30.2%7.1%3.9%3.9%0.48%0.13%0.02%
Jul 202654.2%30.3%7.1%3.9%3.9%0.44%0.13%0.02%
Aug 202653.2%29.6%7%5.7%3.8%0.44%0.15%0.02%
Sep 202666.7%21.3%4.8%4%2.7%0.36%0.13%0.02%

  1. 1.Santa Cruz

    66.7%

    Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +13.5 points.

  2. 2.Specialized

    21.3%

    Held 2nd. 1.1M estimated branded searches, -14.9% vs prior month. Share -8.3 points.

  3. 3.Cannondale

    4.8%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  4. 4.Cube

    4%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  5. 5.Giant

    2.7%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Ghost

    0.36%

    Held 6th. 18.3K estimated branded searches, -3.3% vs prior month. Share -0.1 points.

  7. 7.Scott

    0.13%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Budget

    0.02%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cube and its closest rivals

Every comparison with Cube

How has branded search demand for Cube changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cube worldwide rose from 135K to 201K.
  • Across the 12 months ending September 2026, Cube’s estimated Share of Search among gravel Bike brands worldwide peaked at 5.7% in August 2026 and was lowest at 3% in January 2026.
  • Across the 12 months ending September 2026, Cube rose from 5th to 4th among gravel Bike brands worldwide.

How did search popularity change for gravel Bike brands worldwide in September 2026?

  1. In September 2026, Santa Cruz gained estimated Share of Search among gravel Bike brands worldwide, from 53.2% to 66.7%.

  2. In September 2026, Specialized lost estimated Share of Search among gravel Bike brands worldwide, from 29.6% to 21.3%.

  3. In September 2026, Cannondale lost estimated Share of Search among gravel Bike brands worldwide, from 7% to 4.8%.

  4. In September 2026, Cube lost estimated Share of Search among gravel Bike brands worldwide, from 5.7% to 4%.

  5. In September 2026, Giant lost estimated Share of Search among gravel Bike brands worldwide, from 3.8% to 2.7%.

  6. Estimated monthly branded searches for Ghost worldwide fell 21.9% over 12 measured months, from 23.4K to 18.3K in September 2026.

Where does Cube compete?

Cube is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Call Recorder brands3rd of 40.04%Show ranking
Stress Ball brands5th of 81.1%Show ranking
Power Board brands5th of 71.2%Show ranking
Downhill Bike brands5th of 81.5%Show ranking
Gravel Bike brands4th of 84%Shown above
Bike brands5th of 66.9%Show ranking
Bicycle brands5th of 77.1%Show ranking
Ebikes brands3rd of 510.3%Show ranking
Tissue Box Cover brands3rd of 510.8%Show ranking
Mtb brands3rd of 611%Show ranking
Electric mountain bike brands3rd of 411.2%Show ranking
Ebike brands2nd of 712.3%Show ranking
Bash Guard brands4th of 614.2%Show ranking
Golf Trolley brands2nd of 335.1%Show ranking
Fidget Toy brands1st of 398.5%Show ranking

How is Cube measured?

Brandwave collects information about searches that people make online using Cube’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cube bike

Do you work for Cube? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cube your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free