How popular isTrek in search?
In September 2026, there were an estimated 368K branded searches for Trek worldwide which is up 22.3% over the last 12 months. Trek holds 49.1% estimated Share of Search among road Bike brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Trek49.1%
Cannondale32.8%Giant18%
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Which road Bike brands compete with Trek?
Share of Search by month for Trek, Cannondale, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Cannondale | Giant |
|---|---|---|---|
| Oct 2025 | 42.3% | 34.6% | 23.2% |
| Nov 2025 | 42.3% | 34.5% | 23.2% |
| Dec 2025 | 45.1% | 30.2% | 24.7% |
| Jan 2026 | 42.3% | 34.5% | 23.2% |
| Feb 2026 | 39.2% | 39.2% | 21.5% |
| Mar 2026 | 40.8% | 40.8% | 18.3% |
| Apr 2026 | 39.3% | 39.3% | 21.5% |
| May 2026 | 44.2% | 36.1% | 19.7% |
| Jun 2026 | 44.1% | 36.1% | 19.8% |
| Jul 2026 | 44.1% | 36.1% | 19.8% |
| Aug 2026 | 49.1% | 32.9% | 18% |
| Sep 2026 | 49.1% | 32.8% | 18% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.1% | 368K | -18.2% | 0 points | |
| 2, held 2nd | 32.8% | 246K | -18.3% | 0 points | |
| 3, held 3rd | 18% | 135K | -18.2% | 0 points |
Compare search popularity between Trek and its closest rivals
Every comparison with Trek
21 comparisons
- Alpine vs Trek
- Avanti vs Trek
- Black Diamond vs Trek
- Cabela's vs Trek
- Cascade vs Trek
- Merida vs Trek
- Santa Cruz vs Trek
- Shimano vs Trek
- Specialized vs Trek
- Trek vs YETI
- Purple vs Trek
- Cannondale vs Trek
- Cube vs Trek
- Aventon vs Trek
- Lectric vs Trek
- SRAM vs Trek
- Giant vs Trek
- Scott Sports vs Trek
- Bicycle vs Trek
- Scott vs Trek
- Front vs Trek
How has branded search demand for Trek changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trek worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among road Bike brands worldwide increased from 42.3% to 49.1%.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among road Bike brands worldwide peaked at 49.1% in September 2026 and was lowest at 39.2% in February 2026.
How did search popularity change for road Bike brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Trek worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does Trek compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Downhill brands | 3rd of 4 | 7.6% | Show ranking |
| Mountain bike brands | 3rd of 5 | 8.6% | Show ranking |
| Walking Sticks brands | 5th of 5 | 10.2% | Show ranking |
| Bike brands | 4th of 6 | 12.6% | Show ranking |
| Bicycle brands | 3rd of 7 | 13% | Show ranking |
| Ebikes brands | 2nd of 5 | 18.8% | Show ranking |
| Electric mountain bike brands | 2nd of 4 | 20.6% | Show ranking |
| Chainring Guard brands | 2nd of 4 | 23.2% | Show ranking |
| Bash Guard brands | 2nd of 6 | 26% | Show ranking |
| Road Bike brands | 1st of 3 | 49.1% | Shown above |
How is Trek measured?
Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- trek bike
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Is Trek your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.