Brandwave

Canyon vs Scott:Which is more popular?

In September 2026, Canyon had more branded searches than Scott among gravel bike brands worldwide. Canyon had about 368,000 branded searches, while Scott had 27,100. Canyon made up 26.2% of all gravel bike brand searches we track, and Scott accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about gravel bike brands, Canyon appeared in four of the five answers and Scott in one. Canyon was mentioned before Scott in every answer.

Among gravel bike brands worldwide in September 2026

Who do people search for more?

Canyon, about 14 searches for every 1 for Scott

Canyon 368K searchesScott 27.1K searches

Who does AI mention more?

Canyon, mentioned in 4 of 5 answers, Scott in 1

Canyon in 4 of 5Scott in 1 of 5

Who does AI recommend more?

Canyon, named ahead of Scott in every answer

Canyon first in 4Scott never first

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Top gravel bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canyon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scott was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Canyon was listed before Scott in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Canyon2nd
  3. Giant3rd
  4. Santa Cruz3rd
  5. Cannondale5th
  6. Scott6th
  7. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cannondale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santa Cruz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gravel bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Canyon or Scott more popular in search?

This chart shows how often people search Google for Canyon and Scott by name. Each line represents a brand's share of searches for all seven gravel bike brands we track, month by month, from English-language searches worldwide.

Canyon and Scott among gravel bike brands worldwide, by month

Share of searches by month for Canyon, Scott. The figures are in the table below the chart.

View monthly share of searches table
MonthCanyonSpecializedCannondaleCubeGiantSanta CruzScott
Oct 202524.2%21.2%19.8%10.9%13.3%9.4%1.2%
Nov 202523.5%23.6%19.2%10.5%12.9%9.2%1.2%
Dec 202522.8%23%18.7%10.3%15.3%8.9%1.1%
Jan 202624.7%21.3%20.2%11.1%13.6%7.9%1.2%
Feb 202620.4%20.5%24.9%11.2%13.7%8.1%1.2%
Mar 202624.4%21.5%24.4%10.9%10.9%6.4%1.5%
Apr 202622.2%23%22.2%12.1%12.1%7%1.3%
May 202625.3%22.3%20.7%11.3%11.3%7.9%1.2%
Jun 202625.3%22.3%20.7%11.3%11.3%7.9%1.2%
Jul 202625.2%22.2%20.6%11.3%11.3%8%1.5%
Aug 202623.8%21%19.5%15.9%10.7%7.6%1.4%
Sep 202626.2%22.2%17.5%14.3%9.6%8.2%1.9%

How has the Canyon and Scott comparison changed over the last 12 months?

3 findings
  • Canyon was ahead of Scott in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canyon’s share of searches among gravel bike brands worldwide moved from 24.2% to 26.2%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, Scott’s share of searches among gravel bike brands worldwide moved from 1.2% to 1.9%, and its estimated monthly branded searches moved from 14.8K to 27.1K.

How did search popularity change for gravel bike brands worldwide in September 2026?

2 changes
  1. In September 2026, Canyon gained share of searches among gravel bike brands worldwide, from 23.8% to 26.2%.

  2. Estimated monthly branded searches for Scott worldwide rose 83.1% over 12 measured months, from 14.8K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Canyon’s and Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canyon

1 branded search term

  • canyon bikes

Scott

1 branded search term

  • scott gravel bike

How the Brand Demand Index is measured

Other head-to-heads among gravel bike brands

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