Brandwave

Giant vs Scott:Which is searched more?

In September 2026, Giant had more branded searches than Scott among downhill Bike brands worldwide. Giant was estimated to have 135K branded searches compared to Scott’s 6.6K, and held a 2.5% Share of Search versus Scott’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among downhill Bike brands worldwide in September 2026Which is more popular in search, Giant or Scott?
Giant2.5%135K searches
vs
Scott0.12%6.6K searches

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Which is more popular in search, Giant or Scott?

Compare the downhill bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Giant and Scott among downhill Bike brands worldwide, by month

Share of Search by month for Giant, Scott. The figures are in the table below the chart.

View monthly share of search table
MonthSanta CruzKTMCannondaleCubeGiantScott
Oct 202544.6%42.5%5.7%3.1%3.8%0.15%
Nov 202540.8%47.5%5.2%2.9%3.5%0.14%
Dec 202541.4%48.2%4.3%2.4%3.6%0.14%
Jan 202654.1%35.3%4.7%2.6%3.2%0.16%
Feb 202648.5%38.7%6.3%2.8%3.5%0.17%
Mar 202646.2%36.6%9%4%4%0.16%
Apr 202650.4%32.7%8%4.4%4.4%0.14%
May 202650.3%32.8%8%4.4%4.4%0.12%
Jun 202651.7%33.9%6.8%3.7%3.7%0.12%
Jul 202655.1%29.5%7.3%4%4%0.13%
Aug 202650.8%33.3%6.7%5.5%3.7%0.15%
Sep 202661.9%27.4%4.5%3.7%2.5%0.12%

How has the Giant and Scott comparison changed over the last 12 months?

  • Giant was ahead of Scott in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among downhill Bike brands worldwide moved from 3.8% to 2.5%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Scott’s estimated Share of Search among downhill Bike brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for downhill Bike brands worldwide in September 2026?

  1. In September 2026, Giant lost estimated Share of Search among downhill Bike brands worldwide, from 3.7% to 2.5%.

Other head-to-heads among downhill Bike brands

How each brand is measured

Brandwave collects information about searches that people make online using Giant’s and Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giant

1 branded search term

  • giant bike

Scott

1 branded search term

  • scott paper towels

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.