Brandwave

How popular isCanyon?

In September 2026, people searched for Canyon by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 15.1% of all global bicycle brand searches, placing Canyon second out of eight brands. When we asked both ChatGPT and Google AI Overviews about bicycle brands, Canyon appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Canyon is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. MeridaShare of searches 27.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CanyonShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. TrekShare of searches 15.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SpecializedShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. CannondaleShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top bicycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canyon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Canyon is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trek1st
  2. Specialized2nd
  3. Giant3rd
  4. Cannondale4th
  5. Canyon5th
  6. Merida–
  7. Cube–
  8. Scott Sports–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cannondale3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merida0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scott Sports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bicycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bicycle brands compete with Canyon?

Canyon against bicycle brands worldwide, by month

Share of searches by month for Merida, Canyon, Trek, Specialized, Cannondale, Cube, Giant, Scott Sports. The figures are in the table below the chart.

View monthly share of searches table
MonthMeridaCanyonTrekSpecializedCannondaleCubeGiantScott Sports
Oct 202530.7%13.7%13.7%12%11.2%6.2%7.5%5%
Nov 202529.8%13.3%13.3%13.4%10.9%6%7.3%5.9%
Dec 202532.8%12%14.7%12.1%9.8%5.4%8%5.3%
Jan 202635.2%12.9%12.9%11.1%10.5%5.8%7.1%4.6%
Feb 202635.4%10.6%12.9%10.6%12.9%5.8%7.1%4.7%
Mar 202626.3%14.4%14.4%12.7%14.4%6.4%6.4%5%
Apr 202625.1%13.7%13.7%14.2%13.7%7.5%7.5%4.6%
May 202623.5%15.7%15.7%13.9%12.8%7%7%4.4%
Jun 202623.2%15.6%15.6%13.7%12.7%7%7%5.3%
Jul 202627%14.8%14.8%13%12.1%6.6%6.6%5%
Aug 202625.4%13.9%17%12.2%11.3%9.3%6.2%4.7%
Sep 202627.7%15.1%15.1%12.8%10.1%8.3%5.6%5.3%
  1. 1.Merida

    27.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Canyon

    15.1%

    Moved from 3rd to 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Trek

    15.1%

    Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. Held 4th. 311K estimated branded searches, -4.2% vs prior month. Share +0.6 points.

  5. 5.Cannondale

    10.1%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  6. 6.Cube

    8.3%

    Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share -1 points.

  7. 7.Giant

    5.6%

    Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  8. Held 8th. 128K estimated branded searches, +2.6% vs prior month. Share +0.6 points.

Compare popularity between Canyon and its closest rivals

Every comparison with Canyon

12 comparisons

How has branded search demand for Canyon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canyon worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Canyon’s share of searches among bicycle brands worldwide increased from 13.7% to 15.1%.
  • Across the 12 months ending September 2026, Canyon’s share of searches among bicycle brands worldwide peaked at 15.7% in May 2026 and was lowest at 10.6% in February 2026.

How did search popularity change for bicycle brands worldwide in September 2026?

6 changes
  1. In September 2026, Canyon overtook Trek to rank 2nd among bicycle brands worldwide, with 15.1% of the searches.

  2. In September 2026, Merida gained share of searches among bicycle brands worldwide, from 25.4% to 27.7%.

  3. In September 2026, Scott Sports gained share of searches among bicycle brands worldwide, from 4.7% to 5.3%.

  4. In September 2026, Specialized gained share of searches among bicycle brands worldwide, from 12.2% to 12.8%.

  5. In September 2026, Trek lost share of searches among bicycle brands worldwide, from 17% to 15.1%.

  6. In September 2026, Cannondale lost share of searches among bicycle brands worldwide, from 11.3% to 10.1%.

How are Canyon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Canyon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canyon bikes

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How the Brand Demand Index is measured

Where does Canyon compete?

Canyon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bicycle brands2nd of 815.1%Shown above
Electric mountain bike brands1st of 722.6%Show ranking
Gravel bike brands1st of 726.2%Show ranking
Road bike brands1st of 529.4%Show ranking
Mountain bike brands1st of 634.2%Show ranking
Creator with pink hair and a pink jacket

Is Canyon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.