Brandwave

Tissue brands:Which are searched most?

In August 2026, Kleenex was the most searched among tissue brands worldwide, with an estimated 165K branded searches and 55.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kleenex55.4%
  2. Kirkland Signature36.9%
  3. Andrex3.3%
  4. Puffs2.2%
  5. Scott2.2%

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Share of SearchLeaderboard

Compare the tissue brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tissue brands worldwide, by month

Share of Search by month for Kleenex, Kirkland Signature, Andrex, Puffs, Scott. The figures are in the table below the chart.

View monthly share of search table
MonthKleenexKirkland SignatureAndrexPuffsScott
Oct 202562.6%28.1%3.8%2.5%3.1%
Nov 202551.2%41.7%3.1%2%2%
Dec 202551.2%41.7%3.1%2%2%
Jan 202663.4%28.4%3.1%2.5%2.5%
Feb 202658.2%31.9%3.5%3.5%2.8%
Mar 202651.4%42%2.5%2.1%2.1%
Apr 202663.1%28.3%3.1%2.5%3.1%
May 202663.3%28.4%3.8%2.1%2.5%
Jun 202664%28.7%3.1%1.7%2.6%
Jul 202666.7%24.5%4%2.2%2.7%
Aug 202655.4%36.9%3.3%2.2%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kleenex

    55.4%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -11.3 points.

  2. 2.Kirkland Signature

    36.9%

    Held 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +12.4 points.

  3. 3.Andrex

    3.3%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  4. 4.Puffs

    2.2%

    Moved from 5th to 4th. 6.6K estimated branded searches, +50% vs prior month. Share 0 points.

  5. 5.Scott

    2.2%

    Moved from 4th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among tissue brands worldwide?

In August 2026, Kleenex was the most searched among tissue brands worldwide, with an estimated 165K branded searches and 55.4% estimated Share of Search within this set. Kirkland Signature is in 2nd place, 18.5 percentage points behind at 36.9% Share of Search.

Global tissue brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kleenex62.6% → 55.4%66.7%Jul 202651.2%Nov 20251st
Kirkland Signature28.1% → 36.9%42%Mar 202624.5%Jul 20262nd
Andrex3.8% → 3.3%4%Jul 20262.5%Mar 20263rd
Puffs2.5% → 2.2%3.5%Feb 20261.7%Jun 20265th → 4th
Scott3.1% → 2.2%3.1%Apr 20262%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among tissue brands worldwide decreased from 62.6% to 55.4%.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide increased from 28.1% to 36.9%.
  • Across the 11 months ending August 2026, Scott’s estimated Share of Search among tissue brands worldwide decreased from 3.1% to 2.2%.
  • Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among tissue brands worldwide peaked at 66.7% in July 2026 and was lowest at 51.2% in November 2025.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide peaked at 42% in March 2026 and was lowest at 24.5% in July 2026.
  • Across the 11 months ending August 2026, Andrex’s estimated Share of Search among tissue brands worldwide peaked at 4% in July 2026 and was lowest at 2.5% in March 2026.
  • Across the 11 months ending August 2026, Puffs’ estimated Share of Search among tissue brands worldwide peaked at 3.5% in February 2026 and was lowest at 1.7% in June 2026.
  • Across the 11 months ending August 2026, Scott’s estimated Share of Search among tissue brands worldwide peaked at 3.1% in April 2026 and was lowest at 2% in November 2025.
  • Across the 11 months ending August 2026, Puffs rose from 5th to 4th among tissue brands worldwide.
  • Across the 11 months ending August 2026, Scott fell from 4th to 5th among tissue brands worldwide.
  • Across the 11 months ending August 2026, Andrex held steady: its estimated Share of Search among tissue brands worldwide moved less than 0.5 percentage points.

How did search popularity change for tissue brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature gained estimated Share of Search among tissue brands worldwide, from 24.5% to 36.9%.

  2. In August 2026, Kleenex lost estimated Share of Search among tissue brands worldwide, from 66.7% to 55.4%.

  3. In August 2026, Andrex lost estimated Share of Search among tissue brands worldwide, from 4% to 3.3%.

  4. In August 2026, Puffs rose from 5th to 4th among tissue brands worldwide.

  5. In August 2026, Scott fell from 4th to 5th among tissue brands worldwide.

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