How popular isKirkland Signature in search?
In August 2026, there were an estimated 110K branded searches for Kirkland Signature worldwide which is up 81.8% over the last 11 months. Kirkland Signature holds 36.9% estimated Share of Search among tissue brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tissue brands compete with Kirkland Signature?
Share of Search by month for Kleenex, Kirkland Signature, Andrex, Puffs, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Kleenex | Kirkland Signature | Andrex | Puffs | Scott |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 28.1% | 3.8% | 2.5% | 3.1% |
| Nov 2025 | 51.2% | 41.7% | 3.1% | 2% | 2% |
| Dec 2025 | 51.2% | 41.7% | 3.1% | 2% | 2% |
| Jan 2026 | 63.4% | 28.4% | 3.1% | 2.5% | 2.5% |
| Feb 2026 | 58.2% | 31.9% | 3.5% | 3.5% | 2.8% |
| Mar 2026 | 51.4% | 42% | 2.5% | 2.1% | 2.1% |
| Apr 2026 | 63.1% | 28.3% | 3.1% | 2.5% | 3.1% |
| May 2026 | 63.3% | 28.4% | 3.8% | 2.1% | 2.5% |
| Jun 2026 | 64% | 28.7% | 3.1% | 1.7% | 2.6% |
| Jul 2026 | 66.7% | 24.5% | 4% | 2.2% | 2.7% |
| Aug 2026 | 55.4% | 36.9% | 3.3% | 2.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 165K | +22.2% | -11.3 points | |
| 2, held 2nd | 36.9% | 110K | +122.2% | +12.4 points | |
| 3, held 3rd | 3.3% | 9.9K | +22.2% | -0.7 points | |
| 4, moved from 5th to 4th | 2.2% | 6.6K | +50% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.2% | 6.6K | +22.2% | -0.5 pointsmoved from 4th to 5th |
1.
Kleenex
55.4%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -11.3 points.
36.9%
Held 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +12.4 points.
3.
Andrex3.3%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
4.
Puffs2.2%
Moved from 5th to 4th. 6.6K estimated branded searches, +50% vs prior month. Share 0 points.
5.
Scott2.2%
Moved from 4th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.5 points.
Compare search popularity between Kirkland Signature and its closest rivals
Every comparison with Kirkland Signature
33 comparisons
- Combi vs Kirkland Signature
- Hippo vs Kirkland Signature
- Kirkland Signature vs Kleenex
- Kirkland Signature vs Saran
- Blue Diamond vs Kirkland Signature
- Kirkland Signature vs Reynolds
- Kirkland Signature vs Sainsbury's
- Kirkland Signature vs Vanity Fair
- Kirkland Signature vs Simplehuman
- Bounty vs Kirkland Signature
- Georgia-Pacific vs Kirkland Signature
- Hefty vs Kirkland Signature
- Kirkland Signature vs Marcal
- Charmin vs Kirkland Signature
- Cottonelle vs Kirkland Signature
- Alcan vs Kirkland Signature
- Brawny vs Kirkland Signature
- Kirkland Signature vs Wonderful
- Andrex vs Kirkland Signature
- GoodCook vs Kirkland Signature
- Kirkland Signature vs Puffs
- Kirkland Signature vs Scott
- If You Care vs Kirkland Signature
- Kirkland Signature vs Planters
- Fisher vs Kirkland Signature
- Glad vs Kirkland Signature
- Kirkland Signature vs Ruffies
- Kirkland Signature vs Stretch-Tite
- Bacofoil vs Kirkland Signature
- Emerald vs Kirkland Signature
- Kirkland Signature vs LC Scott
- Kirkland Signature vs Plenty
- Foil Pro vs Kirkland Signature
How has branded search demand for Kirkland Signature changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kirkland Signature worldwide rose from 60.5K to 110K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide increased from 28.1% to 36.9%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide peaked at 42% in March 2026 and was lowest at 24.5% in July 2026.
How did search popularity change for tissue brands worldwide in August 2026?
5 changes
In August 2026, Kirkland Signature gained estimated Share of Search among tissue brands worldwide, from 24.5% to 36.9%.
In August 2026, Kleenex lost estimated Share of Search among tissue brands worldwide, from 66.7% to 55.4%.
In August 2026, Andrex lost estimated Share of Search among tissue brands worldwide, from 4% to 3.3%.
In August 2026, Puffs rose from 5th to 4th among tissue brands worldwide.
In August 2026, Scott fell from 4th to 5th among tissue brands worldwide.
Where does Kirkland Signature compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Napkin brands | 3rd of 6 | 1.1% | Show ranking |
| Baking paper brands | 2nd of 6 | 1.2% | Show ranking |
| Bin liner brands | 2nd of 6 | 12.3% | Show ranking |
| Food wrap brands | 3rd of 6 | 19.6% | Show ranking |
| Nuts | 2nd of 6 | 20.9% | Show ranking |
| Tissue brands | 2nd of 5 | 36.9% | Shown above |
| Aluminium foil brands | 1st of 6 | 45.1% | Show ranking |
| Paper towel brands | 1st of 5 | 56.3% | Show ranking |
| Toilet paper brands | 1st of 5 | 63% | Show ranking |
How is Kirkland Signature measured?
Brandwave collects information about searches that people make online using Kirkland Signature’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kirkland signature
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Is Kirkland Signature your brand?
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