Kirkland Signature vs Kleenex:Which is more popular by branded search?
In August 2026, Kleenex had more branded searches than Kirkland Signature among tissue brands worldwide. Kleenex was estimated to have 165K branded searches compared to Kirkland Signature’s 110K, and held a 55.4% Share of Search versus Kirkland Signature’s 36.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kirkland Signature or Kleenex?
Compare the tissue brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kleenex, Kirkland Signature. The figures are in the table below the chart.
View monthly share of search table
| Month | Kleenex | Kirkland Signature | Andrex | Puffs | Scott |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 28.1% | 3.8% | 2.5% | 3.1% |
| Nov 2025 | 51.2% | 41.7% | 3.1% | 2% | 2% |
| Dec 2025 | 51.2% | 41.7% | 3.1% | 2% | 2% |
| Jan 2026 | 63.4% | 28.4% | 3.1% | 2.5% | 2.5% |
| Feb 2026 | 58.2% | 31.9% | 3.5% | 3.5% | 2.8% |
| Mar 2026 | 51.4% | 42% | 2.5% | 2.1% | 2.1% |
| Apr 2026 | 63.1% | 28.3% | 3.1% | 2.5% | 3.1% |
| May 2026 | 63.3% | 28.4% | 3.8% | 2.1% | 2.5% |
| Jun 2026 | 64% | 28.7% | 3.1% | 1.7% | 2.6% |
| Jul 2026 | 66.7% | 24.5% | 4% | 2.2% | 2.7% |
| Aug 2026 | 55.4% | 36.9% | 3.3% | 2.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Kirkland Signature and Kleenex comparison changed over the last 12 months?
3 findings
- Kleenex was ahead of Kirkland Signature in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide moved from 28.1% to 36.9%, and its estimated monthly branded searches moved from 60.5K to 110K.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among tissue brands worldwide moved from 62.6% to 55.4%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for tissue brands worldwide in August 2026?
2 changes
In August 2026, Kirkland Signature gained estimated Share of Search among tissue brands worldwide, from 24.5% to 36.9%.
In August 2026, Kleenex lost estimated Share of Search among tissue brands worldwide, from 66.7% to 55.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Kirkland Signature’s and Kleenex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kirkland Signature
1 branded search term
- kirkland signature
Kleenex
1 branded search term
- kleenex
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.