How popular isKleenex in search?
In August 2026, there were an estimated 165K branded searches for Kleenex worldwide which is up 22.2% over the last 11 months. Kleenex holds 55.4% estimated Share of Search among tissue brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kleenex55.4%
Kirkland Signature36.9%
Andrex3.3%- Puffs2.2%
- Scott2.2%
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Which tissue brands compete with Kleenex?
Share of Search by month for Kleenex, Kirkland Signature, Andrex, Puffs, Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Kleenex | Kirkland Signature | Andrex | Puffs | Scott |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 28.1% | 3.8% | 2.5% | 3.1% |
| Nov 2025 | 51.2% | 41.7% | 3.1% | 2% | 2% |
| Dec 2025 | 51.2% | 41.7% | 3.1% | 2% | 2% |
| Jan 2026 | 63.4% | 28.4% | 3.1% | 2.5% | 2.5% |
| Feb 2026 | 58.2% | 31.9% | 3.5% | 3.5% | 2.8% |
| Mar 2026 | 51.4% | 42% | 2.5% | 2.1% | 2.1% |
| Apr 2026 | 63.1% | 28.3% | 3.1% | 2.5% | 3.1% |
| May 2026 | 63.3% | 28.4% | 3.8% | 2.1% | 2.5% |
| Jun 2026 | 64% | 28.7% | 3.1% | 1.7% | 2.6% |
| Jul 2026 | 66.7% | 24.5% | 4% | 2.2% | 2.7% |
| Aug 2026 | 55.4% | 36.9% | 3.3% | 2.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 165K | +22.2% | -11.3 points | |
| 2, held 2nd | 36.9% | 110K | +122.2% | +12.4 points | |
| 3, held 3rd | 3.3% | 9.9K | +22.2% | -0.7 points | |
| 4, moved from 5th to 4th | 2.2% | 6.6K | +50% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.2% | 6.6K | +22.2% | -0.5 pointsmoved from 4th to 5th |
1.
55.4%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -11.3 points.
36.9%
Held 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +12.4 points.
3.
Andrex3.3%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
4.Puffs
2.2%
Moved from 5th to 4th. 6.6K estimated branded searches, +50% vs prior month. Share 0 points.
5.Scott
2.2%
Moved from 4th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.5 points.
Compare search popularity between Kleenex and its closest rivals
How has branded search demand for Kleenex changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kleenex worldwide rose from 135K to 165K.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among tissue brands worldwide decreased from 62.6% to 55.4%.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among tissue brands worldwide peaked at 66.7% in July 2026 and was lowest at 51.2% in November 2025.
How did search popularity change for tissue brands worldwide in August 2026?
5 changes
In August 2026, Kirkland Signature gained estimated Share of Search among tissue brands worldwide, from 24.5% to 36.9%.
In August 2026, Kleenex lost estimated Share of Search among tissue brands worldwide, from 66.7% to 55.4%.
In August 2026, Andrex lost estimated Share of Search among tissue brands worldwide, from 4% to 3.3%.
In August 2026, Puffs rose from 5th to 4th among tissue brands worldwide.
In August 2026, Scott fell from 4th to 5th among tissue brands worldwide.
How is Kleenex measured?
Brandwave collects information about searches that people make online using Kleenex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kleenex
Who owns Kleenex?
Kleenex is owned by 
Kimberly-Clark. Brandwave also tracks 
Thinx, owned by the same company, worldwide.
Do you work for Kleenex? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kleenex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.