How popular isThinx in search?
In August 2026, there were an estimated 40.8K branded searches for Thinx worldwide which is up 29.6% over the last 11 months. Thinx holds 9.9% estimated Share of Search among period underwear brands worldwide and is ranked 3rd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which period underwear brands compete with Thinx?
Share of Search by month for Knix, Modibodi, Thinx, Saalt, WUKA, Aisle. The figures are in the table below the chart.
View monthly share of search table
| Month | Knix | Modibodi | Thinx | Saalt | WUKA | Aisle |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 23.2% | 10.3% | 7.7% | 6.4% | 1.6% |
| Nov 2025 | 55.7% | 21.1% | 9.5% | 6.7% | 5.3% | 1.7% |
| Dec 2025 | 52.3% | 20.5% | 12.3% | 8.9% | 4.5% | 1.4% |
| Jan 2026 | 49% | 20.8% | 15.5% | 7.4% | 5.9% | 1.4% |
| Feb 2026 | 47.2% | 16.4% | 22.5% | 7% | 5.5% | 1.4% |
| Mar 2026 | 52.6% | 15.2% | 16.1% | 8.3% | 6.3% | 1.5% |
| Apr 2026 | 53.6% | 15.3% | 16.5% | 7.9% | 5.3% | 1.4% |
| May 2026 | 44.7% | 22% | 17.7% | 8.4% | 5.6% | 1.6% |
| Jun 2026 | 47% | 22.1% | 16.2% | 8.3% | 5.3% | 1.2% |
| Jul 2026 | 50.4% | 18.9% | 14.8% | 8.8% | 5.8% | 1.3% |
| Aug 2026 | 52.6% | 17.8% | 9.9% | 9.7% | 6.8% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 216K | -17.7% | +2.2 points | |
| 2, held 2nd | 17.8% | 73.4K | -25.7% | -1.1 points | |
| 3, held 3rd | 9.9% | 40.8K | -47.2% | -4.9 points | |
| 4, held 4th | 9.7% | 40.1K | -13.2% | +0.9 points | |
| 5, held 5th | 6.8% | 27.8K | -7.3% | +1 points | |
| 6, held 6th | 3.2% | 13.1K | +90.1% | +1.9 points |
1.
Knix52.6%
held 1st · 216K estimated branded searches · -17.7% vs prior month · +2.2 points
2.
Modibodi17.8%
held 2nd · 73.4K estimated branded searches · -25.7% vs prior month · -1.1 points
3.
Thinx9.9%
held 3rd · 40.8K estimated branded searches · -47.2% vs prior month · -4.9 points
4.
Saalt9.7%
held 4th · 40.1K estimated branded searches · -13.2% vs prior month · +0.9 points
5.
WUKA6.8%
held 5th · 27.8K estimated branded searches · -7.3% vs prior month · +1 points
6.
Aisle3.2%
held 6th · 13.1K estimated branded searches · +90.1% vs prior month · +1.9 points
Compare search popularity between Thinx and its closest rivals
How has branded search demand for Thinx changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thinx worldwide rose from 31.5K to 40.8K.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period underwear brands worldwide peaked at 22.5% in February 2026 and was lowest at 9.5% in November 2025.
How did search popularity change for period underwear brands worldwide in August 2026?
6 changes
In August 2026, Knix gained estimated Share of Search among period underwear brands worldwide, from 50.4% to 52.6%.
In August 2026, Aisle gained estimated Share of Search among period underwear brands worldwide, from 1.3% to 3.2%.
In August 2026, WUKA gained estimated Share of Search among period underwear brands worldwide, from 5.8% to 6.8%.
In August 2026, Saalt gained estimated Share of Search among period underwear brands worldwide, from 8.8% to 9.7%.
In August 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 14.8% to 9.9%.
In August 2026, Modibodi lost estimated Share of Search among period underwear brands worldwide, from 18.9% to 17.8%.
How is Thinx measured?
Brandwave collects information about searches that people make online using Thinx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- thinx
- thinx pants
- thinx period underwear
- thinx underwear
Who owns Thinx?
Thinx is owned by 
Kimberly-Clark. Brandwave does not track any other brands owned by Kimberly-Clark.
Do you work for Thinx? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Thinx your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.