How popular isModibodi in search?
In September 2026, there were an estimated 60.7K branded searches for Modibodi worldwide which is down 14% over the last 12 months. Modibodi holds 34.1% estimated Share of Search among period care brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which period care brands compete with Modibodi?
Share of Search by month for Stayfree, Modibodi, Thinx. The figures are in the table below the chart.
View monthly share of search table
| Month | Stayfree | Modibodi | Thinx | Libra | Always |
|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 36.4% | 16.2% | 0.36% | 0.3% |
| Nov 2025 | 41.7% | 40% | 17.9% | 0.16% | 0.22% |
| Dec 2025 | 42.9% | 35.4% | 21.3% | 0.17% | 0.23% |
| Jan 2026 | 37.4% | 35.7% | 26.5% | 0.17% | 0.24% |
| Feb 2026 | 34.7% | 27.4% | 37.5% | 0.18% | 0.23% |
| Mar 2026 | 43.1% | 27.5% | 29% | 0.19% | 0.23% |
| Apr 2026 | 40.4% | 28.5% | 30.7% | 0.16% | 0.21% |
| May 2026 | 33.4% | 36.7% | 29.5% | 0.15% | 0.22% |
| Jun 2026 | 32.5% | 38.8% | 28.4% | 0.11% | 0.17% |
| Jul 2026 | 33.8% | 36.9% | 28.9% | 0.15% | 0.18% |
| Aug 2026 | 44% | 35.7% | 19.8% | 0.26% | 0.29% |
| Sep 2026 | 50.9% | 34.1% | 14.1% | 0.57% | 0.33% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.9% | 90.5K | 0% | +6.9 points | |
| 2, held 2nd | 34.1% | 60.7K | -17.3% | -1.5 points | |
| 3, held 3rd | 14.1% | 25K | -38.6% | -5.7 points | |
| 4, moved from 5th to 4th | 0.57% | 1K | +92.5% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.33% | 590 | 0% | 0 pointsmoved from 4th to 5th |
1.
Stayfree50.9%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +6.9 points.
2.
Modibodi34.1%
Held 2nd. 60.7K estimated branded searches, -17.3% vs prior month. Share -1.5 points.
3.
Thinx14.1%
Held 3rd. 25K estimated branded searches, -38.6% vs prior month. Share -5.7 points.
4.
Libra
0.57%
Moved from 5th to 4th. 1K estimated branded searches, +92.5% vs prior month. Share +0.3 points.
5.
Always0.33%
Moved from 4th to 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Modibodi and its closest rivals
Every comparison with Modibodi
8 comparisons
How has branded search demand for Modibodi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Modibodi worldwide fell from 70.6K to 60.7K.
- Across the 12 months ending September 2026, Modibodi’s estimated Share of Search among period care brands worldwide decreased from 36.4% to 34.1%.
- Across the 12 months ending September 2026, Modibodi’s estimated Share of Search among period care brands worldwide peaked at 40% in November 2025 and was lowest at 27.4% in February 2026.
How did search popularity change for period care brands worldwide in September 2026?
5 changes
In September 2026, Stayfree gained estimated Share of Search among period care brands worldwide, from 44% to 50.9%.
In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 19.8% to 14.1%.
In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 35.7% to 34.1%.
In September 2026, Libra rose from 5th to 4th among period care brands worldwide.
In September 2026, Always fell from 4th to 5th among period care brands worldwide.
Where does Modibodi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Period underwear brands | 2nd of 6 | 18.8% | Show ranking |
| Period care brands | 2nd of 5 | 34.1% | Shown above |
How is Modibodi measured?
Brandwave collects information about searches that people make online using Modibodi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- modi bodi
- modibodi
- modibodi period underwear
- modibodi swimwear
- modibodi underwear
Who owns Modibodi?
Modibodi is owned by 
Essity. Brandwave also tracks 
Knix, owned by the same company, worldwide.
Do you work for Modibodi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Modibodi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.