How popular isThinx in search?
In September 2026, there were an estimated 25K branded searches for Thinx worldwide which is down 20.4% over the last 12 months. Thinx holds 1% estimated Share of Search among period care brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which period care brands compete with Thinx?
Share of Search by month for Libra, Always, Stayfree, Modibodi, Thinx. The figures are in the table below the chart.
View monthly share of search table
| Month | Libra | Always | Stayfree | Modibodi | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 41.4% | 3.8% | 2.9% | 1.3% |
| Nov 2025 | 49% | 40.4% | 4.4% | 4.3% | 1.9% |
| Dec 2025 | 45.2% | 45.2% | 4.1% | 3.4% | 2% |
| Jan 2026 | 48.4% | 39.9% | 4.4% | 4.2% | 3.1% |
| Feb 2026 | 49.1% | 40.4% | 3.6% | 2.9% | 3.9% |
| Mar 2026 | 45.3% | 45.3% | 4.1% | 2.6% | 2.8% |
| Apr 2026 | 45% | 45% | 4.1% | 2.9% | 3.1% |
| May 2026 | 44.1% | 44.1% | 4% | 4.4% | 3.5% |
| Jun 2026 | 43.9% | 43.9% | 4% | 4.7% | 3.5% |
| Jul 2026 | 44.1% | 44.1% | 4% | 4.4% | 3.4% |
| Aug 2026 | 45.4% | 45.4% | 4.1% | 3.3% | 1.8% |
| Sep 2026 | 50.9% | 41.7% | 3.8% | 2.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.9% | 1.2M | +22% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.7% | 1M | 0% | -3.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.8% | 90.5K | 0% | -0.3 points | |
| 4, held 4th | 2.5% | 60.7K | -17.3% | -0.8 points | |
| 5, held 5th | 1% | 25K | -38.6% | -0.8 points |
1.
Libra
50.9%
Moved from 2nd to 1st. 1.2M estimated branded searches, +22% vs prior month. Share +5.6 points.
2.
Always41.7%
Moved from 1st to 2nd. 1M estimated branded searches, 0% vs prior month. Share -3.6 points.
3.
Stayfree3.8%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Modibodi2.5%
Held 4th. 60.7K estimated branded searches, -17.3% vs prior month. Share -0.8 points.
5.
Thinx1%
Held 5th. 25K estimated branded searches, -38.6% vs prior month. Share -0.8 points.
Compare search popularity between Thinx and its closest rivals
Every comparison with Thinx
8 comparisons
How has branded search demand for Thinx changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thinx worldwide fell from 31.5K to 25K.
- Across the 12 months ending September 2026, Thinx’s estimated Share of Search among period care brands worldwide peaked at 3.9% in February 2026 and was lowest at 1% in September 2026.
How did search popularity change for period care brands worldwide in September 2026?
4 changes
In September 2026, Libra overtook Always to become the leader among period care brands worldwide, with 50.9% estimated Share of Search.
In September 2026, Always lost estimated Share of Search among period care brands worldwide, from 45.4% to 41.7%.
In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 1.8% to 1%.
In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 3.3% to 2.5%.
Where does Thinx compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Period care brands | 5th of 5 | 1% | Shown above |
| Period underwear brands | 4th of 6 | 7.7% | Show ranking |
How is Thinx measured?
Brandwave collects information about searches that people make online using Thinx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- thinx
- thinx pants
- thinx period underwear
- thinx underwear
Who owns Thinx?
Thinx is owned by 
Kimberly-Clark. Brandwave also tracks 
Do you work for Thinx? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Thinx your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.