Period care brands:Which are searched most?
In September 2026, Libra was the most searched among period care brands worldwide, with an estimated 1.2M branded searches and 50.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the pad, tampon and period underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Libra, Always, Stayfree, Modibodi. The figures are in the table below the chart.
View monthly share of search table
| Month | Libra | Always | Stayfree | Modibodi | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 41.4% | 3.8% | 2.9% | 1.3% |
| Nov 2025 | 49% | 40.4% | 4.4% | 4.3% | 1.9% |
| Dec 2025 | 45.2% | 45.2% | 4.1% | 3.4% | 2% |
| Jan 2026 | 48.4% | 39.9% | 4.4% | 4.2% | 3.1% |
| Feb 2026 | 49.1% | 40.4% | 3.6% | 2.9% | 3.9% |
| Mar 2026 | 45.3% | 45.3% | 4.1% | 2.6% | 2.8% |
| Apr 2026 | 45% | 45% | 4.1% | 2.9% | 3.1% |
| May 2026 | 44.1% | 44.1% | 4% | 4.4% | 3.5% |
| Jun 2026 | 43.9% | 43.9% | 4% | 4.7% | 3.5% |
| Jul 2026 | 44.1% | 44.1% | 4% | 4.4% | 3.4% |
| Aug 2026 | 45.4% | 45.4% | 4.1% | 3.3% | 1.8% |
| Sep 2026 | 50.9% | 41.7% | 3.8% | 2.5% | 1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.9% | 1.2M | +22% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.7% | 1M | 0% | -3.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.8% | 90.5K | 0% | -0.3 points | |
| 4, held 4th | 2.5% | 60.7K | -17.3% | -0.8 points | |
| 5, held 5th | 1% | 25K | -38.6% | -0.8 points |
1.
Libra
50.9%
Moved from 2nd to 1st. 1.2M estimated branded searches, +22% vs prior month. Share +5.6 points.
2.
Always41.7%
Moved from 1st to 2nd. 1M estimated branded searches, 0% vs prior month. Share -3.6 points.
3.
Stayfree3.8%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Modibodi2.5%
Held 4th. 60.7K estimated branded searches, -17.3% vs prior month. Share -0.8 points.
5.
Thinx1%
Held 5th. 25K estimated branded searches, -38.6% vs prior month. Share -0.8 points.
Compare search popularity between leading brands
Which brand is most popular in search among period care brands worldwide?
5 brands
In September 2026, Libra was the most searched among period care brands worldwide, with an estimated 1.2M branded searches and 50.9% estimated Share of Search within this set. Always is in 2nd place, 9.2 percentage points behind at 41.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Libra | 50.6% → 50.9% | 50.9%Sep 2026 | 43.9%Jun 2026 | 1st |
| Always | 41.4% → 41.7% | 45.4%Aug 2026 | 39.9%Jan 2026 | 2nd |
| Stayfree | 3.8% | 4.4%Nov 2025 | 3.6%Feb 2026 | 3rd |
| Modibodi | 2.9% → 2.5% | 4.7%Jun 2026 | 2.5%Sep 2026 | 4th |
| Thinx | 1.3% → 1% | 3.9%Feb 2026 | 1%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Libra’s estimated Share of Search among period care brands worldwide peaked at 50.9% in September 2026 and was lowest at 43.9% in June 2026.
- Across the 12 months ending September 2026, Always’ estimated Share of Search among period care brands worldwide peaked at 45.4% in August 2026 and was lowest at 39.9% in January 2026.
- Across the 12 months ending September 2026, Modibodi’s estimated Share of Search among period care brands worldwide peaked at 4.7% in June 2026 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Thinx’s estimated Share of Search among period care brands worldwide peaked at 3.9% in February 2026 and was lowest at 1% in September 2026.
- Across the 12 months ending September 2026, Libra, Always, Stayfree, Modibodi and Thinx held steady: their estimated Share of Search among period care brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for period care brands worldwide in September 2026?
4 changes
In September 2026, Libra overtook Always to become the leader among period care brands worldwide, with 50.9% estimated Share of Search.
In September 2026, Always lost estimated Share of Search among period care brands worldwide, from 45.4% to 41.7%.
In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 1.8% to 1%.
In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 3.3% to 2.5%.
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