Brandwave

How popular isStayfree in search?

In September 2026, there were an estimated 90.5K branded searches for Stayfree worldwide which held steady over the last 12 months. Stayfree holds 50.9% estimated Share of Search among period care brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stayfree50.9%
  2. Modibodi34.1%
  3. Thinx14.1%
  4. Libra0.57%
  5. Always0.33%
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Which period care brands compete with Stayfree?

Stayfree against period care brands worldwide, by month

Share of Search by month for Stayfree, Modibodi, Thinx. The figures are in the table below the chart.

View monthly share of search table
MonthStayfreeModibodiThinxLibraAlways
Oct 202546.7%36.4%16.2%0.36%0.3%
Nov 202541.7%40%17.9%0.16%0.22%
Dec 202542.9%35.4%21.3%0.17%0.23%
Jan 202637.4%35.7%26.5%0.17%0.24%
Feb 202634.7%27.4%37.5%0.18%0.23%
Mar 202643.1%27.5%29%0.19%0.23%
Apr 202640.4%28.5%30.7%0.16%0.21%
May 202633.4%36.7%29.5%0.15%0.22%
Jun 202632.5%38.8%28.4%0.11%0.17%
Jul 202633.8%36.9%28.9%0.15%0.18%
Aug 202644%35.7%19.8%0.26%0.29%
Sep 202650.9%34.1%14.1%0.57%0.33%

  1. 1.Stayfree

    50.9%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +6.9 points.

  2. 2.Modibodi

    34.1%

    Held 2nd. 60.7K estimated branded searches, -17.3% vs prior month. Share -1.5 points.

  3. 3.Thinx

    14.1%

    Held 3rd. 25K estimated branded searches, -38.6% vs prior month. Share -5.7 points.

  4. 4.Libra

    0.57%

    Moved from 5th to 4th. 1K estimated branded searches, +92.5% vs prior month. Share +0.3 points.

  5. 5.Always

    0.33%

    Moved from 4th to 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Stayfree and its closest rivals

Every comparison with Stayfree

How has branded search demand for Stayfree changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stayfree worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Stayfree’s estimated Share of Search among period care brands worldwide increased from 46.7% to 50.9%.
  • Across the 12 months ending September 2026, Stayfree’s estimated Share of Search among period care brands worldwide peaked at 50.9% in September 2026 and was lowest at 32.5% in June 2026.

How did search popularity change for period care brands worldwide in September 2026?

  1. In September 2026, Stayfree gained estimated Share of Search among period care brands worldwide, from 44% to 50.9%.

  2. In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 19.8% to 14.1%.

  3. In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 35.7% to 34.1%.

  4. In September 2026, Libra rose from 5th to 4th among period care brands worldwide.

  5. In September 2026, Always fell from 4th to 5th among period care brands worldwide.

How is Stayfree measured?

Brandwave collects information about searches that people make online using Stayfree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stayfree

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How the Brand Demand Index is measured

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