How popular isLibra in search?
In September 2026, there were an estimated 1.2M branded searches for Libra worldwide which held steady over the last 12 months. Libra holds 50.9% estimated Share of Search among period care brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which period care brands compete with Libra?
Share of Search by month for Libra, Always, Stayfree, Modibodi. The figures are in the table below the chart.
View monthly share of search table
| Month | Libra | Always | Stayfree | Modibodi | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 41.4% | 3.8% | 2.9% | 1.3% |
| Nov 2025 | 49% | 40.4% | 4.4% | 4.3% | 1.9% |
| Dec 2025 | 45.2% | 45.2% | 4.1% | 3.4% | 2% |
| Jan 2026 | 48.4% | 39.9% | 4.4% | 4.2% | 3.1% |
| Feb 2026 | 49.1% | 40.4% | 3.6% | 2.9% | 3.9% |
| Mar 2026 | 45.3% | 45.3% | 4.1% | 2.6% | 2.8% |
| Apr 2026 | 45% | 45% | 4.1% | 2.9% | 3.1% |
| May 2026 | 44.1% | 44.1% | 4% | 4.4% | 3.5% |
| Jun 2026 | 43.9% | 43.9% | 4% | 4.7% | 3.5% |
| Jul 2026 | 44.1% | 44.1% | 4% | 4.4% | 3.4% |
| Aug 2026 | 45.4% | 45.4% | 4.1% | 3.3% | 1.8% |
| Sep 2026 | 50.9% | 41.7% | 3.8% | 2.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.9% | 1.2M | +22% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.7% | 1M | 0% | -3.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.8% | 90.5K | 0% | -0.3 points | |
| 4, held 4th | 2.5% | 60.7K | -17.3% | -0.8 points | |
| 5, held 5th | 1% | 25K | -38.6% | -0.8 points |
1.
Libra
50.9%
Moved from 2nd to 1st. 1.2M estimated branded searches, +22% vs prior month. Share +5.6 points.
2.
Always41.7%
Moved from 1st to 2nd. 1M estimated branded searches, 0% vs prior month. Share -3.6 points.
3.
Stayfree3.8%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Modibodi2.5%
Held 4th. 60.7K estimated branded searches, -17.3% vs prior month. Share -0.8 points.
5.
Thinx1%
Held 5th. 25K estimated branded searches, -38.6% vs prior month. Share -0.8 points.
Compare search popularity between Libra and its closest rivals
Every comparison with Libra
4 comparisons
How has branded search demand for Libra changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Libra worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Libra’s estimated Share of Search among period care brands worldwide peaked at 50.9% in September 2026 and was lowest at 43.9% in June 2026.
How did search popularity change for period care brands worldwide in September 2026?
4 changes
In September 2026, Libra overtook Always to become the leader among period care brands worldwide, with 50.9% estimated Share of Search.
In September 2026, Always lost estimated Share of Search among period care brands worldwide, from 45.4% to 41.7%.
In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 1.8% to 1%.
In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 3.3% to 2.5%.
How is Libra measured?
Brandwave collects information about searches that people make online using Libra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- libra
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Is Libra your brand?
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