Brandwave

How popular isThinx in search?

In September 2026, there were an estimated 25K branded searches for Thinx worldwide which is down 20.4% over the last 12 months. Thinx holds 7.7% estimated Share of Search among period underwear brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Knix53.1%
  2. Modibodi18.8%
  3. Saalt9.8%
  4. Thinx7.7%
  5. WUKA7.4%
  6. Aisle3.2%
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Which period underwear brands compete with Thinx?

Thinx against period underwear brands worldwide, by month

Share of Search by month for Knix, Modibodi, Saalt, Thinx, WUKA, Aisle. The figures are in the table below the chart.

View monthly share of search table
MonthKnixModibodiSaaltThinxWUKAAisle
Oct 202547.5%24.8%8.2%11%6.8%1.7%
Nov 202555.7%21.1%6.7%9.5%5.3%1.7%
Dec 202548.8%22%9.6%13.2%4.8%1.5%
Jan 202649%20.8%7.4%15.5%5.9%1.4%
Feb 202647.2%16.4%7%22.5%5.5%1.4%
Mar 202649.2%16.3%8.9%17.2%6.7%1.6%
Apr 202653.6%15.3%7.9%16.5%5.3%1.4%
May 202644.7%22%8.4%17.7%5.6%1.6%
Jun 202647%22.1%8.3%16.2%5.3%1.2%
Jul 202650.4%18.9%8.8%14.8%5.8%1.3%
Aug 202652.6%17.8%9.7%9.9%6.8%3.2%
Sep 202653.1%18.8%9.8%7.7%7.4%3.2%

  1. 1.Knix

    53.1%

    Held 1st. 172K estimated branded searches, -20.6% vs prior month. Share +0.5 points.

  2. 2.Modibodi

    18.8%

    Held 2nd. 60.7K estimated branded searches, -17.3% vs prior month. Share +0.9 points.

  3. 3.Saalt

    9.8%

    Moved from 4th to 3rd. 31.8K estimated branded searches, -20.7% vs prior month. Share +0.1 points.

  4. 4.Thinx

    7.7%

    Moved from 3rd to 4th. 25K estimated branded searches, -38.6% vs prior month. Share -2.2 points.

  5. 5.WUKA

    7.4%

    Held 5th. 23.9K estimated branded searches, -14% vs prior month. Share +0.6 points.

  6. 6.Aisle

    3.2%

    Held 6th. 10.3K estimated branded searches, -21.7% vs prior month. Share 0 points.

Compare search popularity between Thinx and its closest rivals

Every comparison with Thinx

How has branded search demand for Thinx changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Thinx worldwide fell from 31.5K to 25K.
  • Across the 12 months ending September 2026, Thinx’s estimated Share of Search among period underwear brands worldwide decreased from 11% to 7.7%.
  • Across the 12 months ending September 2026, Thinx’s estimated Share of Search among period underwear brands worldwide peaked at 22.5% in February 2026 and was lowest at 7.7% in September 2026.
  • Across the 12 months ending September 2026, Thinx fell from 3rd to 4th among period underwear brands worldwide.

How did search popularity change for period underwear brands worldwide in September 2026?

  1. In September 2026, Modibodi gained estimated Share of Search among period underwear brands worldwide, from 17.8% to 18.8%.

  2. In September 2026, WUKA gained estimated Share of Search among period underwear brands worldwide, from 6.8% to 7.4%.

  3. In September 2026, Knix gained estimated Share of Search among period underwear brands worldwide, from 52.6% to 53.1%.

  4. In September 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 9.9% to 7.7%.

  5. Saalt’s estimated Share of Search among period underwear brands worldwide has gained ground for 3 months in a row, from 8.3% to 9.8% in September 2026.

  6. Estimated monthly branded searches for Aisle worldwide rose 114.2% over 12 measured months, from 4.8K to 10.3K in September 2026.

Where does Thinx compete?

Thinx is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Period underwear brands4th of 67.7%Shown above
Period care brands3rd of 514.1%Show ranking

How is Thinx measured?

Brandwave collects information about searches that people make online using Thinx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • thinx
  • thinx pants
  • thinx period underwear
  • thinx underwear

How the Brand Demand Index is measured

Who owns Thinx?

Thinx is owned by Kimberly-Clark. Brandwave also tracks Kleenex, owned by the same company, worldwide.

Do you work for Thinx? To request corrections or removal please contact us via our support page and we will be happy to assist.

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