How popular isKnix in search?
In September 2026, there were an estimated 172K branded searches for Knix worldwide which is up 26.9% over the last 12 months. Knix holds 53.1% estimated Share of Search among period underwear brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which period underwear brands compete with Knix?
Share of Search by month for Knix, Modibodi, Saalt, Thinx, WUKA, Aisle. The figures are in the table below the chart.
View monthly share of search table
| Month | Knix | Modibodi | Saalt | Thinx | WUKA | Aisle |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 24.8% | 8.2% | 11% | 6.8% | 1.7% |
| Nov 2025 | 55.7% | 21.1% | 6.7% | 9.5% | 5.3% | 1.7% |
| Dec 2025 | 48.8% | 22% | 9.6% | 13.2% | 4.8% | 1.5% |
| Jan 2026 | 49% | 20.8% | 7.4% | 15.5% | 5.9% | 1.4% |
| Feb 2026 | 47.2% | 16.4% | 7% | 22.5% | 5.5% | 1.4% |
| Mar 2026 | 49.2% | 16.3% | 8.9% | 17.2% | 6.7% | 1.6% |
| Apr 2026 | 53.6% | 15.3% | 7.9% | 16.5% | 5.3% | 1.4% |
| May 2026 | 44.7% | 22% | 8.4% | 17.7% | 5.6% | 1.6% |
| Jun 2026 | 47% | 22.1% | 8.3% | 16.2% | 5.3% | 1.2% |
| Jul 2026 | 50.4% | 18.9% | 8.8% | 14.8% | 5.8% | 1.3% |
| Aug 2026 | 52.6% | 17.8% | 9.7% | 9.9% | 6.8% | 3.2% |
| Sep 2026 | 53.1% | 18.8% | 9.8% | 7.7% | 7.4% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 172K | -20.6% | +0.5 points | |
| 2, held 2nd | 18.8% | 60.7K | -17.3% | +0.9 points | |
| 3, moved from 4th to 3rd | 9.8% | 31.8K | -20.7% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.7% | 25K | -38.6% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.4% | 23.9K | -14% | +0.6 points | |
| 6, held 6th | 3.2% | 10.3K | -21.7% | 0 points |
1.
Knix53.1%
Held 1st. 172K estimated branded searches, -20.6% vs prior month. Share +0.5 points.
2.
Modibodi18.8%
Held 2nd. 60.7K estimated branded searches, -17.3% vs prior month. Share +0.9 points.
3.
Saalt9.8%
Moved from 4th to 3rd. 31.8K estimated branded searches, -20.7% vs prior month. Share +0.1 points.
4.
Thinx7.7%
Moved from 3rd to 4th. 25K estimated branded searches, -38.6% vs prior month. Share -2.2 points.
5.
WUKA7.4%
Held 5th. 23.9K estimated branded searches, -14% vs prior month. Share +0.6 points.
6.
Aisle3.2%
Held 6th. 10.3K estimated branded searches, -21.7% vs prior month. Share 0 points.
Compare search popularity between Knix and its closest rivals
Every comparison with Knix
5 comparisons
How has branded search demand for Knix changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Knix worldwide rose from 135K to 172K.
- Across the 12 months ending September 2026, Knix’s estimated Share of Search among period underwear brands worldwide increased from 47.5% to 53.1%.
- Across the 12 months ending September 2026, Knix’s estimated Share of Search among period underwear brands worldwide peaked at 55.7% in November 2025 and was lowest at 44.7% in May 2026.
How did search popularity change for period underwear brands worldwide in September 2026?
6 changes
In September 2026, Modibodi gained estimated Share of Search among period underwear brands worldwide, from 17.8% to 18.8%.
In September 2026, WUKA gained estimated Share of Search among period underwear brands worldwide, from 6.8% to 7.4%.
In September 2026, Knix gained estimated Share of Search among period underwear brands worldwide, from 52.6% to 53.1%.
In September 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 9.9% to 7.7%.
Saalt’s estimated Share of Search among period underwear brands worldwide has gained ground for 3 months in a row, from 8.3% to 9.8% in September 2026.
Estimated monthly branded searches for Aisle worldwide rose 114.2% over 12 measured months, from 4.8K to 10.3K in September 2026.
How is Knix measured?
Brandwave collects information about searches that people make online using Knix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- knix
- knix bras
- knix period underwear
- knix underwear
- knixwear
Who owns Knix?
Knix is owned by 
Essity. Brandwave also tracks Modibodi, owned by the same company, worldwide.
Do you work for Knix? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Knix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.