How popular isModibodi in search?
In August 2026, there were an estimated 73.4K branded searches for Modibodi worldwide which held steady over the last 11 months. Modibodi holds 17.8% estimated Share of Search among period underwear brands worldwide and is ranked 2nd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which period underwear brands compete with Modibodi?
Share of Search by month for Knix, Modibodi, Thinx, Saalt, WUKA, Aisle. The figures are in the table below the chart.
View monthly share of search table
| Month | Knix | Modibodi | Thinx | Saalt | WUKA | Aisle |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 23.2% | 10.3% | 7.7% | 6.4% | 1.6% |
| Nov 2025 | 55.7% | 21.1% | 9.5% | 6.7% | 5.3% | 1.7% |
| Dec 2025 | 52.3% | 20.5% | 12.3% | 8.9% | 4.5% | 1.4% |
| Jan 2026 | 49% | 20.8% | 15.5% | 7.4% | 5.9% | 1.4% |
| Feb 2026 | 47.2% | 16.4% | 22.5% | 7% | 5.5% | 1.4% |
| Mar 2026 | 52.6% | 15.2% | 16.1% | 8.3% | 6.3% | 1.5% |
| Apr 2026 | 53.6% | 15.3% | 16.5% | 7.9% | 5.3% | 1.4% |
| May 2026 | 44.7% | 22% | 17.7% | 8.4% | 5.6% | 1.6% |
| Jun 2026 | 47% | 22.1% | 16.2% | 8.3% | 5.3% | 1.2% |
| Jul 2026 | 50.4% | 18.9% | 14.8% | 8.8% | 5.8% | 1.3% |
| Aug 2026 | 52.6% | 17.8% | 9.9% | 9.7% | 6.8% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 216K | -17.7% | +2.2 points | |
| 2, held 2nd | 17.8% | 73.4K | -25.7% | -1.1 points | |
| 3, held 3rd | 9.9% | 40.8K | -47.2% | -4.9 points | |
| 4, held 4th | 9.7% | 40.1K | -13.2% | +0.9 points | |
| 5, held 5th | 6.8% | 27.8K | -7.3% | +1 points | |
| 6, held 6th | 3.2% | 13.1K | +90.1% | +1.9 points |
1.
Knix52.6%
held 1st · 216K estimated branded searches · -17.7% vs prior month · +2.2 points
2.
Modibodi17.8%
held 2nd · 73.4K estimated branded searches · -25.7% vs prior month · -1.1 points
3.
Thinx9.9%
held 3rd · 40.8K estimated branded searches · -47.2% vs prior month · -4.9 points
4.
Saalt9.7%
held 4th · 40.1K estimated branded searches · -13.2% vs prior month · +0.9 points
5.
WUKA6.8%
held 5th · 27.8K estimated branded searches · -7.3% vs prior month · +1 points
6.
Aisle3.2%
held 6th · 13.1K estimated branded searches · +90.1% vs prior month · +1.9 points
Compare search popularity between Modibodi and its closest rivals
How has branded search demand for Modibodi changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Modibodi worldwide held steady, from 70.6K to 73.4K.
- Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period underwear brands worldwide decreased from 23.2% to 17.8%.
- Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period underwear brands worldwide peaked at 23.2% in October 2025 and was lowest at 15.2% in March 2026.
How did search popularity change for period underwear brands worldwide in August 2026?
6 changes
In August 2026, Knix gained estimated Share of Search among period underwear brands worldwide, from 50.4% to 52.6%.
In August 2026, Aisle gained estimated Share of Search among period underwear brands worldwide, from 1.3% to 3.2%.
In August 2026, WUKA gained estimated Share of Search among period underwear brands worldwide, from 5.8% to 6.8%.
In August 2026, Saalt gained estimated Share of Search among period underwear brands worldwide, from 8.8% to 9.7%.
In August 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 14.8% to 9.9%.
In August 2026, Modibodi lost estimated Share of Search among period underwear brands worldwide, from 18.9% to 17.8%.
How is Modibodi measured?
Brandwave collects information about searches that people make online using Modibodi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- modi bodi
- modibodi
- modibodi period underwear
- modibodi swimwear
- modibodi underwear
Who owns Modibodi?
Modibodi is owned by 
Essity. Brandwave also tracks Knix, owned by the same company, worldwide.
Do you work for Modibodi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Modibodi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.