L. vs Thinx:Which is more popular?
In September 2026, Thinx had more branded searches than L. among period care brands worldwide. Thinx had about 25,000 branded searches, while L. had 12,300. Thinx made up 5.7% of all period care brand searches we track, and L. accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about period care brands, L. appeared in three of the five answers and Thinx in none.
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Top period care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L. was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thinx did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rael5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cora4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
L.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Always3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Knix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Modibodi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about period care brands
5 answers
Asked ChatGPT
“Which period care brand should I buy?”
Asked ChatGPT
“What are the best period care brands?”
Asked ChatGPT
“What's the best period care brand for monthly protection?”
Searched Google, AI Overview
“tampon brands”
Searched Google, AI Overview
“pad brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is L. or Thinx more popular in search?
This chart shows how often people search Google for L. and Thinx by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thinx, L.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knix | Stayfree | Modibodi | Saalt | Cora | Thinx | Rael | L. | Libra | Always |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.6% | 17.6% | 5.8% | 4.6% | 7.8% | 5.6% | 1.9% | 0.17% | 0.15% |
| Nov 2025 | 44.3% | 17.5% | 16.8% | 5.3% | 3.5% | 7.5% | 3.5% | 1.4% | 0.07% | 0.09% |
| Dec 2025 | 36.9% | 20.1% | 16.6% | 7.2% | 4.1% | 10% | 3.3% | 1.6% | 0.08% | 0.11% |
| Jan 2026 | 38.9% | 17.3% | 16.5% | 5.9% | 3.5% | 12.3% | 3.5% | 1.9% | 0.08% | 0.11% |
| Feb 2026 | 37.9% | 16.7% | 13.2% | 5.6% | 3.4% | 18% | 3.4% | 1.6% | 0.09% | 0.11% |
| Mar 2026 | 37.7% | 19.5% | 12.5% | 6.8% | 3.9% | 13.1% | 4.8% | 1.5% | 0.09% | 0.1% |
| Apr 2026 | 42.3% | 17.1% | 12.1% | 6.3% | 3.5% | 13% | 4.2% | 1.3% | 0.07% | 0.09% |
| May 2026 | 36.2% | 16.3% | 17.9% | 6.8% | 4% | 14.4% | 2.7% | 1.5% | 0.07% | 0.11% |
| Jun 2026 | 38.4% | 15.1% | 18.1% | 6.8% | 3.7% | 13.2% | 3.1% | 1.4% | 0.05% | 0.08% |
| Jul 2026 | 41.5% | 14.3% | 15.6% | 7.3% | 4.3% | 12.2% | 2.9% | 1.7% | 0.06% | 0.08% |
| Aug 2026 | 41.8% | 17.5% | 14.2% | 7.7% | 5.3% | 7.9% | 2.9% | 2.5% | 0.1% | 0.11% |
| Sep 2026 | 39.1% | 20.6% | 13.8% | 7.2% | 6.2% | 5.7% | 4.1% | 2.8% | 0.23% | 0.13% |
How has the L. and Thinx comparison changed over the last 12 months?
3 findings
- Thinx was ahead of L. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, L.’s share of searches among period care brands worldwide moved from 1.9% to 2.8%, and its estimated monthly branded searches moved from 7.8K to 12.3K.
- Across the 12 months ending September 2026, Thinx’s share of searches among period care brands worldwide moved from 7.8% to 5.7%, and its estimated monthly branded searches moved from 31.5K to 25K.
How did search popularity change for period care brands worldwide in September 2026?
3 changes
In September 2026, Cora overtook Thinx to rank 5th among period care brands worldwide, with 6.2% of the searches.
In September 2026, Thinx lost share of searches among period care brands worldwide, from 7.9% to 5.7%.
L.’s share of searches among period care brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.8% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using L.’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among period care brands
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