Kirkland Signature vs Saran:Which is more popular by branded search?

Name: Kirkland Signature vs Saran: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Saran had more branded searches than Kirkland Signature among food wrap brands worldwide. Saran was estimated to have 135K branded searches compared to Kirkland Signature’s 110K, and held a 24.1% Share of Search versus Kirkland Signature’s 19.6%. These are worldwide searches for English-language branded terms.

Share of Search among food wrap brands worldwide in August 2026Which is more popular in search, Kirkland Signature or Saran?

Follow Kirkland Signature vs Saran and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Kirkland Signature or Saran?

Compare the food wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kirkland Signature and Saran among food wrap brands worldwide, by month

Month	Combi	Saran	Kirkland Signature	Reynolds	Glad	Stretch-Tite
Oct 2025	41.5%	22.7%	12.5%	22.7%	0.39%	0.27%
Nov 2025	37.6%	20.6%	20.6%	20.6%	0.36%	0.3%
Dec 2025	34.1%	28%	18.7%	18.7%	0.32%	0.27%
Jan 2026	38.3%	21%	14.1%	25.7%	0.46%	0.36%
Feb 2026	35.6%	23.8%	16%	23.8%	0.35%	0.52%
Mar 2026	34.4%	23.1%	23.1%	18.8%	0.32%	0.32%
Apr 2026	37.2%	30.6%	11.2%	20.4%	0.35%	0.3%
May 2026	39.4%	26.5%	11.9%	21.6%	0.37%	0.31%
Jun 2026	35.6%	29.2%	10.7%	23.9%	0.34%	0.23%
Jul 2026	35.6%	29.2%	10.7%	23.8%	0.41%	0.35%
Aug 2026	35.9%	24.1%	19.6%	19.6%	0.43%	0.34%
Sep 2026	—	—	—	—	—	—

How has the Kirkland Signature and Saran comparison changed over the last 12 months?

3 findings

Saran was ahead of Kirkland Signature in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide moved from 12.5% to 19.6%, and its estimated monthly branded searches moved from 60.5K to 110K.
Across the 11 months ending August 2026, Saran’s estimated Share of Search among food wrap brands worldwide moved from 22.7% to 24.1%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for food wrap brands worldwide in August 2026?

2 changes

In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.
In August 2026, Saran lost estimated Share of Search among food wrap brands worldwide, from 29.2% to 24.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Kirkland Signature’s and Saran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.