Brandwave

How popular isSaran in search?

In August 2026, there were an estimated 135K branded searches for Saran worldwide which is up 22.7% over the last 11 months. Saran holds 24.1% estimated Share of Search among food wrap brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Combi35.9%
  2. Saran24.1%
  3. Kirkland Signature19.6%
  4. Reynolds19.6%
  5. Glad0.43%
  6. Stretch-Tite0.34%
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Which food wrap brands compete with Saran?

Saran against food wrap brands worldwide, by month

Share of Search by month for Combi, Saran, Kirkland Signature, Reynolds. The figures are in the table below the chart.

View monthly share of search table
MonthCombiSaranKirkland SignatureReynoldsGladStretch-Tite
Oct 202541.5%22.7%12.5%22.7%0.39%0.27%
Nov 202537.6%20.6%20.6%20.6%0.36%0.3%
Dec 202534.1%28%18.7%18.7%0.32%0.27%
Jan 202638.3%21%14.1%25.7%0.46%0.36%
Feb 202635.6%23.8%16%23.8%0.35%0.52%
Mar 202634.4%23.1%23.1%18.8%0.32%0.32%
Apr 202637.2%30.6%11.2%20.4%0.35%0.3%
May 202639.4%26.5%11.9%21.6%0.37%0.31%
Jun 202635.6%29.2%10.7%23.9%0.34%0.23%
Jul 202635.6%29.2%10.7%23.8%0.41%0.35%
Aug 202635.9%24.1%19.6%19.6%0.43%0.34%
Sep 2026——————

  1. 1.Combi

    35.9%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  2. 2.Saran

    24.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -5.1 points.

  3. 3.Kirkland Signature

    19.6%

    Moved from 4th to 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.9 points.

  4. 4.Reynolds

    19.6%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -4.1 points.

  5. 5.Glad

    0.43%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Stretch-Tite

    0.34%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Saran and its closest rivals

How has branded search demand for Saran changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Saran worldwide rose from 110K to 135K.
  • Across the 11 months ending August 2026, Saran’s estimated Share of Search among food wrap brands worldwide increased from 22.7% to 24.1%.
  • Across the 11 months ending August 2026, Saran’s estimated Share of Search among food wrap brands worldwide peaked at 30.6% in April 2026 and was lowest at 20.6% in November 2025.
  • Across the 11 months ending August 2026, Saran rose from 3rd to 2nd among food wrap brands worldwide.

How did search popularity change for food wrap brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.

  2. In August 2026, Saran lost estimated Share of Search among food wrap brands worldwide, from 29.2% to 24.1%.

  3. In August 2026, Reynolds lost estimated Share of Search among food wrap brands worldwide, from 23.8% to 19.6%.

  4. Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is Saran measured?

Brandwave collects information about searches that people make online using Saran’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • saran

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How the Brand Demand Index is measured

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