Brandwave

How popular isGlad in search?

In August 2026, there were an estimated 2.4K branded searches for Glad worldwide which is up 26.3% over the last 11 months. Glad holds 0.43% estimated Share of Search among food wrap brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Combi35.9%
  2. Saran24.1%
  3. Kirkland Signature19.6%
  4. Reynolds19.6%
  5. Glad0.43%
  6. Stretch-Tite0.34%
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Which food wrap brands compete with Glad?

Glad against food wrap brands worldwide, by month

Share of Search by month for Combi, Saran, Kirkland Signature, Reynolds, Glad. The figures are in the table below the chart.

View monthly share of search table
MonthCombiSaranKirkland SignatureReynoldsGladStretch-Tite
Oct 202541.5%22.7%12.5%22.7%0.39%0.27%
Nov 202537.6%20.6%20.6%20.6%0.36%0.3%
Dec 202534.1%28%18.7%18.7%0.32%0.27%
Jan 202638.3%21%14.1%25.7%0.46%0.36%
Feb 202635.6%23.8%16%23.8%0.35%0.52%
Mar 202634.4%23.1%23.1%18.8%0.32%0.32%
Apr 202637.2%30.6%11.2%20.4%0.35%0.3%
May 202639.4%26.5%11.9%21.6%0.37%0.31%
Jun 202635.6%29.2%10.7%23.9%0.34%0.23%
Jul 202635.6%29.2%10.7%23.8%0.41%0.35%
Aug 202635.9%24.1%19.6%19.6%0.43%0.34%
Sep 2026——————

  1. 1.Combi

    35.9%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  2. 2.Saran

    24.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -5.1 points.

  3. 3.Kirkland Signature

    19.6%

    Moved from 4th to 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.9 points.

  4. 4.Reynolds

    19.6%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -4.1 points.

  5. 5.Glad

    0.43%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Stretch-Tite

    0.34%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Glad and its closest rivals

How has branded search demand for Glad changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Glad worldwide rose from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, Glad’s estimated Share of Search among food wrap brands worldwide held steady, from 0.39% to 0.43%.

How did search popularity change for food wrap brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.

  2. In August 2026, Saran lost estimated Share of Search among food wrap brands worldwide, from 29.2% to 24.1%.

  3. In August 2026, Reynolds lost estimated Share of Search among food wrap brands worldwide, from 23.8% to 19.6%.

  4. Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

Where does Glad compete?

Glad is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bin liner brands5th of 60.27%Show ranking
Food wrap brands5th of 60.43%Shown above

How is Glad measured?

Brandwave collects information about searches that people make online using Glad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • glad bags

Do you work for Glad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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