Glad vs Simplehuman:Which is more popular by branded search?

Name: Glad vs Simplehuman: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Simplehuman had more branded searches than Glad among bin liner brands worldwide. Simplehuman was estimated to have 74K branded searches compared to Glad’s 2.4K, and held an 8.3% Share of Search versus Glad’s 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among bin liner brands worldwide in August 2026Which is more popular in search, Glad or Simplehuman?

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Which is more popular in search, Glad or Simplehuman?

Compare the bin liner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Glad and Simplehuman among bin liner brands worldwide, by month

Month	Hippo	Kirkland Signature	Simplehuman	Hefty	Glad	Ruffies
Oct 2025	81.3%	7.3%	6%	4.9%	0.23%	0.23%
Nov 2025	75.8%	12.4%	6.8%	4.6%	0.21%	0.27%
Dec 2025	74.6%	12.2%	8.2%	4.5%	0.21%	0.27%
Jan 2026	74.8%	8.2%	8.2%	8.2%	0.27%	0.27%
Feb 2026	79.7%	8.8%	7.2%	3.9%	0.19%	0.23%
Mar 2026	73.7%	14.8%	6.6%	4.4%	0.21%	0.21%
Apr 2026	80.9%	7.3%	7.3%	4%	0.23%	0.29%
May 2026	81%	7.3%	7.3%	4%	0.23%	0.23%
Jun 2026	82.1%	7.4%	6%	4%	0.23%	0.23%
Jul 2026	78.9%	7.1%	8.7%	4.7%	0.27%	0.27%
Aug 2026	75.2%	12.3%	8.3%	3.7%	0.27%	0.21%
Sep 2026	—	—	—	—	—	—

How has the Glad and Simplehuman comparison changed over the last 12 months?

3 findings

Simplehuman was ahead of Glad in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Glad’s estimated Share of Search among bin liner brands worldwide moved from 0.23% to 0.27%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide moved from 6% to 8.3%, and its estimated monthly branded searches moved from 49.5K to 74K.

How did search popularity change for bin liner brands worldwide in August 2026?

3 changes

In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.
Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.
Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Glad’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.