Brandwave

Bin liner brands:Which brands are most popular in search?

In August 2026, Hippo was the most searched among bin liner brands worldwide, with an estimated 673K branded searches and 75.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hippo75.2%
  2. Kirkland Signature12.3%
  3. Simplehuman8.3%
  4. Hefty3.7%
  5. Glad0.27%
  6. Ruffies0.21%

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Share of SearchLeaderboard

Compare the bin liner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bin liner brands worldwide, by month

Share of Search by month for Hippo, Kirkland Signature, Simplehuman, Hefty. The figures are in the table below the chart.

View monthly share of search table
MonthHippoKirkland SignatureSimplehumanHeftyGladRuffies
Oct 202581.3%7.3%6%4.9%0.23%0.23%
Nov 202575.8%12.4%6.8%4.6%0.21%0.27%
Dec 202574.6%12.2%8.2%4.5%0.21%0.27%
Jan 202674.8%8.2%8.2%8.2%0.27%0.27%
Feb 202679.7%8.8%7.2%3.9%0.19%0.23%
Mar 202673.7%14.8%6.6%4.4%0.21%0.21%
Apr 202680.9%7.3%7.3%4%0.23%0.29%
May 202681%7.3%7.3%4%0.23%0.23%
Jun 202682.1%7.4%6%4%0.23%0.23%
Jul 202678.9%7.1%8.7%4.7%0.27%0.27%
Aug 202675.2%12.3%8.3%3.7%0.27%0.21%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Hippo

    75.2%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share -3.7 points.

  2. 2.Kirkland Signature

    12.3%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +5.2 points.

  3. 3.Simplehuman

    8.3%

    Moved from 2nd to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.4 points.

  4. 4.Hefty

    3.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Glad

    0.27%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Ruffies

    0.21%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among bin liner brands worldwide?

In August 2026, Hippo was the most searched among bin liner brands worldwide, with an estimated 673K branded searches and 75.2% estimated Share of Search within this set. Kirkland Signature is in 2nd place, 62.9 percentage points behind at 12.3% Share of Search.

Global bin liner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hippo81.3% → 75.2%82.1%Jun 202673.7%Mar 20261st
Kirkland Signature7.3% → 12.3%14.8%Mar 20267.1%Jul 20262nd
Simplehuman6% → 8.3%8.7%Jul 20266%Oct 20253rd
Hefty4.9% → 3.7%8.2%Jan 20263.7%Aug 20264th
Glad0.23% → 0.27%0.27%Jul 20260.19%Feb 20265th
Ruffies0.23% → 0.21%0.29%Apr 20260.21%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hippo’s estimated Share of Search among bin liner brands worldwide decreased from 81.3% to 75.2%.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide increased from 7.3% to 12.3%.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide increased from 6% to 8.3%.
  • Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide decreased from 4.9% to 3.7%.
  • Across the 11 months ending August 2026, Hippo’s estimated Share of Search among bin liner brands worldwide peaked at 82.1% in June 2026 and was lowest at 73.7% in March 2026.
  • Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide peaked at 14.8% in March 2026 and was lowest at 7.1% in July 2026.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide peaked at 8.7% in July 2026 and was lowest at 6% in October 2025.
  • Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide peaked at 8.2% in January 2026 and was lowest at 3.7% in August 2026.
  • Across the 11 months ending August 2026, Glad and Ruffies held steady: their estimated Share of Search among bin liner brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bin liner brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.

  2. In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.

  3. In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.

  4. Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

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