Hefty vs Ruffies:Which is more popular by branded search?
In August 2026, Hefty had more branded searches than Ruffies among bin liner brands worldwide. Hefty was estimated to have 33.1K branded searches compared to Ruffies’ 1.9K, and held a 3.7% Share of Search versus Ruffies’ 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hefty or Ruffies?
Compare the bin liner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hefty, Ruffies. The figures are in the table below the chart.
View monthly share of search table
| Month | Hippo | Kirkland Signature | Simplehuman | Hefty | Glad | Ruffies |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.3% | 7.3% | 6% | 4.9% | 0.23% | 0.23% |
| Nov 2025 | 75.8% | 12.4% | 6.8% | 4.6% | 0.21% | 0.27% |
| Dec 2025 | 74.6% | 12.2% | 8.2% | 4.5% | 0.21% | 0.27% |
| Jan 2026 | 74.8% | 8.2% | 8.2% | 8.2% | 0.27% | 0.27% |
| Feb 2026 | 79.7% | 8.8% | 7.2% | 3.9% | 0.19% | 0.23% |
| Mar 2026 | 73.7% | 14.8% | 6.6% | 4.4% | 0.21% | 0.21% |
| Apr 2026 | 80.9% | 7.3% | 7.3% | 4% | 0.23% | 0.29% |
| May 2026 | 81% | 7.3% | 7.3% | 4% | 0.23% | 0.23% |
| Jun 2026 | 82.1% | 7.4% | 6% | 4% | 0.23% | 0.23% |
| Jul 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.27% | 0.27% |
| Aug 2026 | 75.2% | 12.3% | 8.3% | 3.7% | 0.27% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hefty and Ruffies comparison changed over the last 12 months?
3 findings
- Hefty was ahead of Ruffies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide moved from 4.9% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Ruffies’ estimated Share of Search among bin liner brands worldwide moved from 0.23% to 0.21%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for bin liner brands worldwide in August 2026?
1 change
In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Hefty’s and Ruffies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.