Brandwave

How popular isRuffies in search?

In August 2026, there were an estimated 1.9K branded searches for Ruffies worldwide which held steady over the last 11 months. Ruffies holds 0.21% estimated Share of Search among bin liner brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hippo75.2%
  2. Kirkland Signature12.3%
  3. Simplehuman8.3%
  4. Hefty3.7%
  5. Glad0.27%
  6. Ruffies0.21%
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Which bin liner brands compete with Ruffies?

Ruffies against bin liner brands worldwide, by month

Share of Search by month for Hippo, Kirkland Signature, Simplehuman, Hefty, Ruffies. The figures are in the table below the chart.

View monthly share of search table
MonthHippoKirkland SignatureSimplehumanHeftyGladRuffies
Oct 202581.3%7.3%6%4.9%0.23%0.23%
Nov 202575.8%12.4%6.8%4.6%0.21%0.27%
Dec 202574.6%12.2%8.2%4.5%0.21%0.27%
Jan 202674.8%8.2%8.2%8.2%0.27%0.27%
Feb 202679.7%8.8%7.2%3.9%0.19%0.23%
Mar 202673.7%14.8%6.6%4.4%0.21%0.21%
Apr 202680.9%7.3%7.3%4%0.23%0.29%
May 202681%7.3%7.3%4%0.23%0.23%
Jun 202682.1%7.4%6%4%0.23%0.23%
Jul 202678.9%7.1%8.7%4.7%0.27%0.27%
Aug 202675.2%12.3%8.3%3.7%0.27%0.21%
Sep 2026——————

  1. 1.Hippo

    75.2%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share -3.7 points.

  2. 2.Kirkland Signature

    12.3%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +5.2 points.

  3. 3.Simplehuman

    8.3%

    Moved from 2nd to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.4 points.

  4. 4.Hefty

    3.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Glad

    0.27%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Ruffies

    0.21%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Ruffies and its closest rivals

How has branded search demand for Ruffies changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ruffies worldwide held steady at 1.9K.
  • Across the 11 months ending August 2026, Ruffies’ estimated Share of Search among bin liner brands worldwide held steady, from 0.23% to 0.21%.

How did search popularity change for bin liner brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.

  2. In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.

  3. In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.

  4. Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is Ruffies measured?

Brandwave collects information about searches that people make online using Ruffies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ruffies

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How the Brand Demand Index is measured

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