Glad vs Ruffies:Which is searched more?
In August 2026, Glad had more branded searches than Ruffies among bin liner brands worldwide. Glad was estimated to have 2.4K branded searches compared to Ruffies’ 1.9K, and held a 0.27% Share of Search versus Ruffies’ 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Glad or Ruffies?
Compare the bin liner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Glad, Ruffies. The figures are in the table below the chart.
View monthly share of search table
| Month | Glad | Ruffies |
|---|---|---|
| Oct 2025 | 0.23% | 0.23% |
| Nov 2025 | 0.21% | 0.27% |
| Dec 2025 | 0.21% | 0.27% |
| Jan 2026 | 0.27% | 0.27% |
| Feb 2026 | 0.19% | 0.23% |
| Mar 2026 | 0.21% | 0.21% |
| Apr 2026 | 0.23% | 0.29% |
| May 2026 | 0.23% | 0.23% |
| Jun 2026 | 0.23% | 0.23% |
| Jul 2026 | 0.27% | 0.27% |
| Aug 2026 | 0.27% | 0.21% |
| Sep 2026 | — | — |
How has the Glad and Ruffies comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Glad took it in August 2026.
- Across the 11 months ending August 2026, Glad’s estimated Share of Search among bin liner brands worldwide moved from 0.23% to 0.27%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Ruffies’ estimated Share of Search among bin liner brands worldwide moved from 0.23% to 0.21%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for bin liner brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Glad’s and Ruffies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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