How popular isHefty in search?
In August 2026, there were an estimated 33.1K branded searches for Hefty worldwide which is down 18.3% over the last 11 months. Hefty holds 3.7% estimated Share of Search among bin liner brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Hippo75.2%
Kirkland Signature12.3%- Simplehuman8.3%
- Hefty3.7%
Glad0.27%- Ruffies0.21%
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Where does Hefty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bin liner brands | 4th of 6 | 3.7% | Shown below |
| Paper plate brands | 2nd of 6 | 15.8% | Show ranking |
Which bin liner brands compete with Hefty?
Share of Search by month for Hippo, Kirkland Signature, Simplehuman, Hefty. The figures are in the table below the chart.
View monthly share of search table
| Month | Hippo | Kirkland Signature | Simplehuman | Hefty | Glad | Ruffies |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.3% | 7.3% | 6% | 4.9% | 0.23% | 0.23% |
| Nov 2025 | 75.8% | 12.4% | 6.8% | 4.6% | 0.21% | 0.27% |
| Dec 2025 | 74.6% | 12.2% | 8.2% | 4.5% | 0.21% | 0.27% |
| Jan 2026 | 74.8% | 8.2% | 8.2% | 8.2% | 0.27% | 0.27% |
| Feb 2026 | 79.7% | 8.8% | 7.2% | 3.9% | 0.19% | 0.23% |
| Mar 2026 | 73.7% | 14.8% | 6.6% | 4.4% | 0.21% | 0.21% |
| Apr 2026 | 80.9% | 7.3% | 7.3% | 4% | 0.23% | 0.29% |
| May 2026 | 81% | 7.3% | 7.3% | 4% | 0.23% | 0.23% |
| Jun 2026 | 82.1% | 7.4% | 6% | 4% | 0.23% | 0.23% |
| Jul 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.27% | 0.27% |
| Aug 2026 | 75.2% | 12.3% | 8.3% | 3.7% | 0.27% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.2% | 673K | +22.4% | -3.7 points | |
| 2, moved from 3rd to 2nd | 12.3% | 110K | +122.2% | +5.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.3% | 74K | +22.3% | -0.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.7% | 33.1K | 0% | -1 points | |
| 5, held 5th | 0.27% | 2.4K | +26.3% | 0 points | |
| 6, held 6th | 0.21% | 1.9K | 0% | -0.1 points |
1.Hippo
75.2%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share -3.7 points.
12.3%
Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +5.2 points.
8.3%
Moved from 2nd to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.4 points.
4.Hefty
3.7%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.
5.
Glad0.27%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
6.Ruffies
0.21%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Hefty and its closest rivals
How has branded search demand for Hefty changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hefty worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide decreased from 4.9% to 3.7%.
- Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide peaked at 8.2% in January 2026 and was lowest at 3.7% in August 2026.
How did search popularity change for bin liner brands worldwide in August 2026?
5 changes
In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.
In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.
In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.
Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.
Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How is Hefty measured?
Brandwave collects information about searches that people make online using Hefty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hefty
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Is Hefty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.