Brandwave

How popular isGlad in search?

In September 2026, there were an estimated 10.6K branded searches for Glad worldwide which is down 11.7% over the last 12 months. Glad holds 1.1% estimated Share of Search among meal prep containers brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pyrex72.4%
  2. Rubbermaid21.7%
  3. GoodCook2.9%
  4. Hefty1.9%
  5. Glad1.1%
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Which meal prep containers brands compete with Glad?

Glad against meal prep containers brands worldwide, by month

Share of Search by month for Pyrex, Rubbermaid, GoodCook, Glad. The figures are in the table below the chart.

View monthly share of search table
MonthPyrexRubbermaidGoodCookHeftyGlad
Oct 202569.2%25.4%2.8%1.8%0.8%
Nov 202573.4%22.1%2.4%1.4%0.69%
Dec 202573.3%22%2.4%1.6%0.69%
Jan 202672.9%21.9%2.4%2%0.87%
Feb 202673.1%21.9%2.4%1.9%0.71%
Mar 202669.2%25.4%2.8%1.8%0.8%
Apr 202669.2%25.4%2.8%1.8%0.8%
May 202669.6%25.5%2.3%1.8%0.8%
Jun 202673.2%22%2.4%1.6%0.84%
Jul 202673.1%21.9%2.4%1.7%0.84%
Aug 202673.1%22%2.4%1.6%0.87%
Sep 202672.4%21.7%2.9%1.9%1.1%

  1. 1.Pyrex

    72.4%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -0.7 points.

  2. 2.Rubbermaid

    21.7%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  3. 3.GoodCook

    2.9%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Hefty

    1.9%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Glad

    1.1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Glad and its closest rivals

Every comparison with Glad

How has branded search demand for Glad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Glad worldwide fell from 12K to 10.6K.
  • Across the 12 months ending September 2026, Glad’s estimated Share of Search among meal prep containers brands worldwide held steady, from 0.8% to 1.1%.

How did search popularity change for meal prep containers brands worldwide in September 2026?

  1. In September 2026, Pyrex lost estimated Share of Search among meal prep containers brands worldwide, from 73.1% to 72.4%.

  2. Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Rubbermaid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Where does Glad compete?

Glad is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Food wrap brands6th of 60.02%Show ranking
Meal prep containers brands5th of 51.1%Shown above
Bin liner brands4th of 51.2%Show ranking
Gallon freezer bags brands3rd of 33.6%Show ranking
Plastic wrap brands2nd of 341.3%Show ranking

How is Glad measured?

Brandwave collects information about searches that people make online using Glad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • glad bags
  • glad food wrap
  • glad plastic wrap

Do you work for Glad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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