How popular isGlad in search?
In September 2026, there were an estimated 10.6K branded searches for Glad worldwide which is down 11.7% over the last 12 months. Glad holds 3.6% estimated Share of Search among gallon freezer bags brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which gallon freezer bags brands compete with Glad?
Share of Search by month for Ziploc, Hefty, Glad. The figures are in the table below the chart.
View monthly share of search table
| Month | Ziploc | Hefty | Glad |
|---|---|---|---|
| Oct 2025 | 90.6% | 6.6% | 2.8% |
| Nov 2025 | 91.2% | 5.9% | 2.9% |
| Dec 2025 | 90.6% | 6.6% | 2.8% |
| Jan 2026 | 88.6% | 7.9% | 3.5% |
| Feb 2026 | 89.4% | 7.7% | 2.9% |
| Mar 2026 | 90.6% | 6.6% | 2.8% |
| Apr 2026 | 90.7% | 6.4% | 2.8% |
| May 2026 | 90.7% | 6.4% | 2.8% |
| Jun 2026 | 89.9% | 6.7% | 3.4% |
| Jul 2026 | 89.7% | 6.9% | 3.4% |
| Aug 2026 | 89.9% | 6.5% | 3.6% |
| Sep 2026 | 89.9% | 6.5% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.9% | 60.5K | 0% | 0 points | |
| 2, held 2nd | 6.5% | 4.4K | 0% | 0 points | |
| 3, held 3rd | 3.6% | 2.4K | 0% | 0 points |
Compare search popularity between Glad and its closest rivals
How has branded search demand for Glad changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Glad worldwide fell from 12K to 10.6K.
- Across the 12 months ending September 2026, Glad’s estimated Share of Search among gallon freezer bags brands worldwide increased from 2.8% to 3.6%.
How did search popularity change for gallon freezer bags brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Where does Glad compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Food wrap brands | 6th of 6 | 0.02% | Show ranking |
| Meal prep containers brands | 5th of 5 | 1.1% | Show ranking |
| Bin liner brands | 4th of 5 | 1.2% | Show ranking |
| Gallon freezer bags brands | 3rd of 3 | 3.6% | Shown above |
| Plastic wrap brands | 2nd of 3 | 41.3% | Show ranking |
How is Glad measured?
Brandwave collects information about searches that people make online using Glad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- glad bags
- glad food wrap
- glad plastic wrap
Do you work for Glad? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Glad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.