Brandwave

Glad vs Ziploc:Which is searched more?

In September 2026, Ziploc had more branded searches than Glad among gallon freezer bags brands worldwide. Ziploc was estimated to have 60.5K branded searches compared to Glad’s 10.6K, and held a 79.2% Share of Search versus Glad’s 13.9%. These are worldwide searches for English-language branded terms.

Share of Search among gallon freezer bags brands worldwide in September 2026Which is more popular in search, Glad or Ziploc?
Glad13.9%10.6K searches
vs
Ziploc79.2%60.5K searches

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Which is more popular in search, Glad or Ziploc?

Compare the gallon freezer bags brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Glad and Ziploc among gallon freezer bags brands worldwide, by month

Share of Search by month for Ziploc, Glad. The figures are in the table below the chart.

View monthly share of search table
MonthZiplocGladHefty
Oct 202577.9%15.5%6.6%
Nov 202578.1%15.6%6.4%
Dec 202577.7%15.8%6.6%
Jan 202678.2%13.9%7.9%
Feb 202677.1%15.5%7.4%
Mar 202679.7%13.7%6.6%
Apr 202679.8%13.7%6.4%
May 202681.1%12.2%6.7%
Jun 202679.2%13.7%7%
Jul 202669.9%23.7%6.4%
Aug 202677.5%15.9%6.5%
Sep 202679.2%13.9%6.9%

How has the Glad and Ziploc comparison changed over the last 12 months?

  • Ziploc was ahead of Glad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Glad’s estimated Share of Search among gallon freezer bags brands worldwide moved from 15.5% to 13.9%, and its estimated monthly branded searches moved from 12K to 10.6K.
  • Across the 12 months ending September 2026, Ziploc’s estimated Share of Search among gallon freezer bags brands worldwide moved from 77.9% to 79.2%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for gallon freezer bags brands worldwide in September 2026?

  1. In September 2026, Ziploc gained estimated Share of Search among gallon freezer bags brands worldwide, from 77.5% to 79.2%.

  2. In September 2026, Glad lost estimated Share of Search among gallon freezer bags brands worldwide, from 15.9% to 13.9%.

Other head-to-heads among gallon freezer bags brands

How each brand is measured

Brandwave collects information about searches that people make online using Glad’s and Ziploc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glad

3 branded search terms

  • glad bags
  • glad food wrap
  • glad plastic wrap

Ziploc

1 branded search term

  • ziploc

How the Brand Demand Index is measured

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