Brandwave

How popular isZiploc in search?

In September 2026, there were an estimated 60.5K branded searches for Ziploc worldwide which held steady over the last 12 months. Ziploc holds 79.2% estimated Share of Search among gallon freezer bags brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ziploc79.2%
  2. Glad13.9%
  3. Hefty6.9%
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Which gallon freezer bags brands compete with Ziploc?

Ziploc against gallon freezer bags brands worldwide, by month

Share of Search by month for Ziploc, Glad, Hefty. The figures are in the table below the chart.

View monthly share of search table
MonthZiplocGladHefty
Oct 202577.9%15.5%6.6%
Nov 202578.1%15.6%6.4%
Dec 202577.7%15.8%6.6%
Jan 202678.2%13.9%7.9%
Feb 202677.1%15.5%7.4%
Mar 202679.7%13.7%6.6%
Apr 202679.8%13.7%6.4%
May 202681.1%12.2%6.7%
Jun 202679.2%13.7%7%
Jul 202669.9%23.7%6.4%
Aug 202677.5%15.9%6.5%
Sep 202679.2%13.9%6.9%
  1. 1.Ziploc

    79.2%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Glad

    13.9%

    Held 2nd. 10.6K estimated branded searches, -14.5% vs prior month. Share -2 points.

  3. 3.Hefty

    6.9%

    Held 3rd. 5.3K estimated branded searches, +3.1% vs prior month. Share +0.4 points.

Compare search popularity between Ziploc and its closest rivals

Every comparison with Ziploc

How has branded search demand for Ziploc changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ziploc worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Ziploc’s estimated Share of Search among gallon freezer bags brands worldwide increased from 77.9% to 79.2%.
  • Across the 12 months ending September 2026, Ziploc’s estimated Share of Search among gallon freezer bags brands worldwide peaked at 81.1% in May 2026 and was lowest at 69.9% in July 2026.

How did search popularity change for gallon freezer bags brands worldwide in September 2026?

  1. In September 2026, Ziploc gained estimated Share of Search among gallon freezer bags brands worldwide, from 77.5% to 79.2%.

  2. In September 2026, Glad lost estimated Share of Search among gallon freezer bags brands worldwide, from 15.9% to 13.9%.

How is Ziploc measured?

Brandwave collects information about searches that people make online using Ziploc’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ziploc

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How the Brand Demand Index is measured

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Is Ziploc your brand?

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