How popular isKirkland Signature in search?
In August 2026, there were an estimated 110K branded searches for Kirkland Signature worldwide which is up 81.8% over the last 11 months. Kirkland Signature holds 19.6% estimated Share of Search among food wrap brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Combi35.9%
- Saran24.1%
Kirkland Signature19.6%
Reynolds19.6%
Glad0.43%- Stretch-Tite0.34%
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Which food wrap brands compete with Kirkland Signature?
Share of Search by month for Combi, Saran, Kirkland Signature, Reynolds. The figures are in the table below the chart.
View monthly share of search table
| Month | Combi | Saran | Kirkland Signature | Reynolds | Glad | Stretch-Tite |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 22.7% | 12.5% | 22.7% | 0.39% | 0.27% |
| Nov 2025 | 37.6% | 20.6% | 20.6% | 20.6% | 0.36% | 0.3% |
| Dec 2025 | 34.1% | 28% | 18.7% | 18.7% | 0.32% | 0.27% |
| Jan 2026 | 38.3% | 21% | 14.1% | 25.7% | 0.46% | 0.36% |
| Feb 2026 | 35.6% | 23.8% | 16% | 23.8% | 0.35% | 0.52% |
| Mar 2026 | 34.4% | 23.1% | 23.1% | 18.8% | 0.32% | 0.32% |
| Apr 2026 | 37.2% | 30.6% | 11.2% | 20.4% | 0.35% | 0.3% |
| May 2026 | 39.4% | 26.5% | 11.9% | 21.6% | 0.37% | 0.31% |
| Jun 2026 | 35.6% | 29.2% | 10.7% | 23.9% | 0.34% | 0.23% |
| Jul 2026 | 35.6% | 29.2% | 10.7% | 23.8% | 0.41% | 0.35% |
| Aug 2026 | 35.9% | 24.1% | 19.6% | 19.6% | 0.43% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 201K | +21.8% | +0.2 points | |
| 2, held 2nd | 24.1% | 135K | 0% | -5.1 points | |
| 3, moved from 4th to 3rd | 19.6% | 110K | +122.2% | +8.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 19.6% | 110K | 0% | -4.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.43% | 2.4K | +26.3% | 0 points | |
| 6, held 6th | 0.34% | 1.9K | +18.8% | 0 points |
1.Combi
35.9%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.
2.Saran
24.1%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -5.1 points.
19.6%
Moved from 4th to 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.9 points.
4.
Reynolds19.6%
Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -4.1 points.
5.
Glad0.43%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
0.34%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
Compare search popularity between Kirkland Signature and its closest rivals
- Kirkland Signature vs Combi: compare search popularity
- Kirkland Signature vs Saran: compare search popularity
- Kirkland Signature vs Reynolds: compare search popularity
- Kirkland Signature vs Glad: compare search popularity
- Kirkland Signature vs Stretch-Tite: compare search popularity
- Compare Kirkland Signature with any brand
How has branded search demand for Kirkland Signature changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kirkland Signature worldwide rose from 60.5K to 110K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide increased from 12.5% to 19.6%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide peaked at 23.1% in March 2026 and was lowest at 10.7% in July 2026.
- Across the 11 months ending August 2026, Kirkland Signature rose from 4th to 3rd among food wrap brands worldwide.
How did search popularity change for food wrap brands worldwide in August 2026?
5 changes
In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.
In August 2026, Saran lost estimated Share of Search among food wrap brands worldwide, from 29.2% to 24.1%.
In August 2026, Reynolds lost estimated Share of Search among food wrap brands worldwide, from 23.8% to 19.6%.
Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.
Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
Where does Kirkland Signature compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baking paper brands | 2nd of 6 | 1.2% | Show ranking |
| Napkin brands | 2nd of 6 | 1.2% | Show ranking |
| Bin liner brands | 2nd of 6 | 12.3% | Show ranking |
| Food wrap brands | 3rd of 6 | 19.6% | Shown above |
| Tissue brands | 2nd of 5 | 36.9% | Show ranking |
| Aluminium foil brands | 1st of 6 | 45.5% | Show ranking |
| Paper towel brands | 1st of 5 | 56.3% | Show ranking |
| Toilet paper brands | 1st of 5 | 63.1% | Show ranking |
| Nuts | 1st of 6 | 69.6% | Show ranking |
How is Kirkland Signature measured?
Brandwave collects information about searches that people make online using Kirkland Signature’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kirkland signature
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