Kirkland Signature vs Vanity Fair:Which is more popular by branded search?

Name: Kirkland Signature vs Vanity Fair: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kirkland Signature had more branded searches than Vanity Fair among napkin brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Vanity Fair’s 2.4K, and held a 1.2% Share of Search versus Vanity Fair’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among napkin brands worldwide in August 2026Which is more popular in search, Kirkland Signature or Vanity Fair?

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Which is more popular in search, Kirkland Signature or Vanity Fair?

Compare the napkin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kirkland Signature and Vanity Fair among napkin brands worldwide, by month

Month	Sainsbury's	Kirkland Signature	Georgia-Pacific	Marcal	Vanity Fair	Plenty
Oct 2025	98.5%	0.65%	0.65%	0.13%	0.03%	<0.01%
Nov 2025	98.1%	1.2%	0.53%	0.11%	0.03%	<0.01%
Dec 2025	98.5%	0.98%	0.44%	0.09%	0.02%	<0.01%
Jan 2026	98.4%	0.8%	0.65%	0.11%	0.02%	<0.01%
Feb 2026	98.2%	0.97%	0.65%	0.13%	0.04%	<0.01%
Mar 2026	97.9%	1.4%	0.53%	0.11%	0.03%	<0.01%
Apr 2026	98.7%	0.65%	0.53%	0.11%	0.02%	<0.01%
May 2026	98.7%	0.65%	0.53%	0.11%	0.03%	<0.01%
Jun 2026	98.7%	0.65%	0.53%	0.11%	0.03%	<0.01%
Jul 2026	98.8%	0.54%	0.54%	0.11%	0.03%	<0.01%
Aug 2026	97.9%	1.2%	0.53%	0.35%	0.03%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Kirkland Signature and Vanity Fair comparison changed over the last 12 months?

3 findings

Kirkland Signature was ahead of Vanity Fair in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among napkin brands worldwide moved from 0.65% to 1.2%, and its estimated monthly branded searches moved from 60.5K to 110K.
Across the 11 months ending August 2026, Vanity Fair’s estimated Share of Search among napkin brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for napkin brands worldwide in August 2026?

1 change

In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 2nd among napkin brands worldwide, at 1.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Kirkland Signature’s and Vanity Fair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.