How popular isVanity Fair in search?
In August 2026, there were an estimated 452K branded searches for Vanity Fair worldwide which is down 18.1% over the last 11 months. Vanity Fair holds 4.6% estimated Share of Search among napkin brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sainsbury's93.4%
Vanity Fair4.6%
Kirkland Signature1.1%Georgia-Pacific0.51%
Marcal0.34%- Plenty<0.01%
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Which napkin brands compete with Vanity Fair?
Share of Search by month for Sainsbury's, Vanity Fair. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Vanity Fair | Kirkland Signature | Georgia-Pacific | Marcal | Plenty |
|---|---|---|---|---|---|---|
| Oct 2025 | 93% | 5.6% | 0.62% | 0.62% | 0.12% | <0.01% |
| Nov 2025 | 92.7% | 5.6% | 1.1% | 0.5% | 0.1% | <0.01% |
| Dec 2025 | 88.9% | 9.8% | 0.88% | 0.4% | 0.08% | <0.01% |
| Jan 2026 | 92.9% | 5.6% | 0.75% | 0.62% | 0.1% | <0.01% |
| Feb 2026 | 91.6% | 6.8% | 0.91% | 0.61% | 0.12% | <0.01% |
| Mar 2026 | 91.3% | 6.8% | 1.3% | 0.49% | 0.1% | <0.01% |
| Apr 2026 | 93.2% | 5.6% | 0.62% | 0.5% | 0.1% | <0.01% |
| May 2026 | 93.1% | 5.6% | 0.62% | 0.5% | 0.1% | <0.01% |
| Jun 2026 | 93.1% | 5.6% | 0.62% | 0.5% | 0.1% | <0.01% |
| Jul 2026 | 94.2% | 4.7% | 0.51% | 0.51% | 0.1% | <0.01% |
| Aug 2026 | 93.4% | 4.6% | 1.1% | 0.51% | 0.34% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.4% | 9.1M | 0% | -0.8 points | |
| 2, held 2nd | 4.6% | 452K | 0% | 0 points | |
| 3, moved from 4th to 3rd | 1.1% | 110K | +122.2% | +0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.51% | 49.5K | 0% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.34% | 33.1K | +234.3% | +0.2 points | |
| 6, held 6th | <0.01% | 260 | -18.8% | 0 points |
93.4%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.8 points.
4.6%
Held 2nd. 452K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Moved from 4th to 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +0.6 points.
0.51%
Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Marcal0.34%
Held 5th. 33.1K estimated branded searches, +234.3% vs prior month. Share +0.2 points.
6.Plenty
<0.01%
Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Vanity Fair and its closest rivals
- Vanity Fair vs Sainsbury's: compare search popularity
- Vanity Fair vs Kirkland Signature: compare search popularity
- Vanity Fair vs Marcal: compare search popularity
- Vanity Fair vs Plenty: compare search popularity
- Compare Vanity Fair with any brand
How has branded search demand for Vanity Fair changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vanity Fair worldwide fell from 552K to 452K.
- Across the 11 months ending August 2026, Vanity Fair’s estimated Share of Search among napkin brands worldwide decreased from 5.6% to 4.6%.
- Across the 11 months ending August 2026, Vanity Fair’s estimated Share of Search among napkin brands worldwide peaked at 9.8% in December 2025 and was lowest at 4.6% in August 2026.
How did search popularity change for napkin brands worldwide in August 2026?
5 changes
In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 3rd among napkin brands worldwide, at 1.1%.
In August 2026, Sainsbury's lost estimated Share of Search among napkin brands worldwide, from 94.2% to 93.4%.
Estimated monthly branded searches for Marcal worldwide rose 173.6% over 11 measured months, from 12.1K to 33.1K in August 2026.
Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Estimated monthly branded searches for Vanity Fair worldwide fell 18.1% over 11 measured months, from 552K to 452K in August 2026.
How is Vanity Fair measured?
Brandwave collects information about searches that people make online using Vanity Fair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- vanity fair
- vanity fair napkins
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Is Vanity Fair your brand?
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