Brandwave

How popular isGeorgia-Pacific in search?

In August 2026, there were an estimated 49.5K branded searches for Georgia-Pacific worldwide which is down 18.2% over the last 11 months. Georgia-Pacific holds 0.53% estimated Share of Search among napkin brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's97.9%
  2. Kirkland Signature1.2%
  3. Georgia-Pacific0.53%
  4. Marcal0.35%
  5. Vanity Fair0.03%
  6. Plenty<0.01%
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Which napkin brands compete with Georgia-Pacific?

Georgia-Pacific against napkin brands worldwide, by month

Share of Search by month for Sainsbury's, Georgia-Pacific. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sKirkland SignatureGeorgia-PacificMarcalVanity FairPlenty
Oct 202598.5%0.65%0.65%0.13%0.03%<0.01%
Nov 202598.1%1.2%0.53%0.11%0.03%<0.01%
Dec 202598.5%0.98%0.44%0.09%0.02%<0.01%
Jan 202698.4%0.8%0.65%0.11%0.02%<0.01%
Feb 202698.2%0.97%0.65%0.13%0.04%<0.01%
Mar 202697.9%1.4%0.53%0.11%0.03%<0.01%
Apr 202698.7%0.65%0.53%0.11%0.02%<0.01%
May 202698.7%0.65%0.53%0.11%0.03%<0.01%
Jun 202698.7%0.65%0.53%0.11%0.03%<0.01%
Jul 202698.8%0.54%0.54%0.11%0.03%<0.01%
Aug 202697.9%1.2%0.53%0.35%0.03%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    97.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Kirkland Signature

    1.2%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +0.6 points.

  3. 3.Georgia-Pacific

    0.53%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Marcal

    0.35%

    Held 4th. 33.1K estimated branded searches, +234.3% vs prior month. Share +0.2 points.

  5. 5.Vanity Fair

    0.03%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Plenty

    <0.01%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Georgia-Pacific and its closest rivals

How has branded search demand for Georgia-Pacific changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Georgia-Pacific worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Georgia-Pacific fell from 2nd to 3rd among napkin brands worldwide.

How did search popularity change for napkin brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 2nd among napkin brands worldwide, at 1.2%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among napkin brands worldwide, from 98.8% to 97.9%.

  3. Estimated monthly branded searches for Marcal worldwide rose 173.6% over 11 measured months, from 12.1K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Georgia-Pacific measured?

Brandwave collects information about searches that people make online using Georgia-Pacific’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • georgia pacific

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How the Brand Demand Index is measured

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