Bounty vs Kirkland Signature:Which is more popular by branded search?
In August 2026, Kirkland Signature had more branded searches than Bounty among paper towel brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Bounty’s 60.5K, and held a 56.3% Share of Search versus Bounty’s 31%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bounty or Kirkland Signature?
Compare the paper towel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kirkland Signature, Bounty. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Bounty | Brawny | Scott | Plenty |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 34.4% | 18.8% | 4.6% | 0.18% |
| Nov 2025 | 58.7% | 26.4% | 11.8% | 2.9% | 0.14% |
| Dec 2025 | 58.7% | 26.4% | 11.9% | 2.9% | 0.11% |
| Jan 2026 | 45.2% | 37% | 13.6% | 4% | 0.16% |
| Feb 2026 | 49.8% | 33.3% | 12.2% | 4.4% | 0.18% |
| Mar 2026 | 63.2% | 23.2% | 10.4% | 3.1% | 0.12% |
| Apr 2026 | 44.8% | 36.7% | 13.4% | 4.9% | 0.24% |
| May 2026 | 45.2% | 37% | 13.5% | 4% | 0.16% |
| Jun 2026 | 42.8% | 42.8% | 10.5% | 3.8% | 0.15% |
| Jul 2026 | 37% | 45.2% | 13.5% | 4% | 0.24% |
| Aug 2026 | 56.3% | 31% | 9.3% | 3.4% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Bounty and Kirkland Signature comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Bounty took it in July 2026, Kirkland Signature took it in August 2026.
- Across the 11 months ending August 2026, Bounty’s estimated Share of Search among paper towel brands worldwide moved from 34.4% to 31%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among paper towel brands worldwide moved from 42% to 56.3%, and its estimated monthly branded searches moved from 60.5K to 110K.
How did search popularity change for paper towel brands worldwide in August 2026?
2 changes
In August 2026, Kirkland Signature overtook Bounty to take the highest estimated Share of Search among paper towel brands worldwide, at 56.3%.
In August 2026, Bounty lost estimated Share of Search among paper towel brands worldwide, from 45.2% to 31%.
How each brand is measured
Brandwave collects information about searches that people make online using Bounty’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bounty
1 branded search term
- bounty paper towels
Kirkland Signature
1 branded search term
- kirkland signature
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.